07252017Headline:

Key Strategy Adopted by the Leading Players of the Conductive Inks Market

New Product Launches is the Key Strategy Adopted by the Leading Players of the Conductive Inks Market
The market size of conductive inks was USD 3.17 Billion in 2015 and is projected to reach USD 3.91 Billion by 2021, registering a CAGR of 3.5% between 2016 and 2021. New product launches, mergers & acquisitions, expansions, and contracts & agreements are the strategies adopted by the key players to strengthen their foothold in the global conductive inks market. The maximum number of strategic developments undertaken between 2011 and 2016 took place in North America, followed by Asia-Pacific and Europe.

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The key players operating in the global conductive inks market are E. I. DuPont de Nemours and Company (U.S.), Henkel AG & Co. KGaA (Germany), Heraeus Holding GmbH (Germany), Johnson Matthey Plc (U.K.), Sun Chemical Corporation (U.S.), and Conductive Compounds Inc. (U.S.), among others.

E. I. DuPont de Nemours and Company (U.S.) is one of the leading conductive inks manufacturers, globally. The company has been focusing on new product launches to maintain its leading position in the market. For instance, in April 2016, the company’s advanced materials segment launched PE 410, its new conductive ink for circuit designing. This product offers rapid prototyping along with better conductivity, adhesion and print head stability, which will help the company in strengthening its position in the global market. In November 2015, the company launched PE 671 and PE 971 to its line of wearable electronic products in the Printed Electronics USA. These new conductive inks feature curing at temperatures as low as 60°C, making them preferable alternative product for expensive plastic films.

Heraeus Holding GmbH (Germany) is another major player in the global conductive inks market. The company has been focusing on contracts & agreements as part of its strategic development activities. In June 2016, the company signed a cooperation agreement with Songwon Industrial Co., Ltd. (Korea) to manufacture and market the high-end specialty chemicals for the electronics and semiconductor market with the help of Songwon technical know-how.

This report provides a detailed analysis of the conductive inks market and segments the same based on type, application, and region. Based on type, the market has been segmented as silver flakes, dielectrics, carbon/graphene, silver nanoparticle, silver nanowire, silver-coated copper nanoparticles, carbon nanotube ink, copper flakes, copper nanoparticles, copper oxide nanoparticle ink, conductive polymer, and others. Based on application, the market has been segmented as PV, membrane switches, displays, automotive, biosensors, RFID, PCBs, and others. Based on region, the market has been segmented into Asia-Pacific, Europe, North America, South America, and the Middle East & Africa.

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