Future Market Research – Challenges and Possible Solutions

future market research

Industries from across the globe work in a complex way. Their processes and methods of working keep on changing with the passing time. Technological advancements and changing trends from developed parts of the world largely determine the trends in emerging markets. Experts are on the …

Is Survey Really Needed for Market Research?

Market Research survey

As the expert marketers exclaim, the only way to hold on to your customers is to know what exactly they want. This is one area, where intelligent guessing and judgments seldom work. In order to get rid of it, experts also suggest running thorough market …

3 Market Research Tips to Redefine Your Brand

market research firm

Commoditization is one of the biggest challenges facing most of the small and large organizations today. Established businesses from diverse markets are specially struggling with commoditization, which includes the verticals like medicines, chemicals, commercial goods, appliances, financial services and other such industries. Value of the …

Customer Intelligence and Market Research of the Future

Customer Intelligence and Market Research of the Future

As many leading researchers claim, this age belongs to the customers who are gaining intelligence with the global IT revolution. In order to tame this highly intelligence population, market research experts need to stop experimentation and replace it with something solid and effective. The context …

Concept Testing and the Role of Market Research

Concept Testing and the Role of Market Research

When it comes to creating a workable business plan for an organization, the key decision-makers in the organization need careful planning paired with in-depth analysis. Market research is the most common solution that helps business owners to find their way in terms of market trends, …

Emotion Market Research – Move Beyond Simple Calculations

emotion research

Innovation is essential at every curve of the life. Same is applied for the fields like marketing research, which deals with customers, competitors and trends in various industrial verticals. Along with the conventional analytical tools and techniques, researchers need to incorporate innovative techniques to encourage …

Survey Scale and Sample Size for Accurate Market Research

Accuracy in sample size

When it comes to understanding the basic approach of the customers towards a particular product or service, researchers need to deal with it in an innovative way. Along with using the traditional tools and techniques of market research, experts also need to be sure that …

How to Attract Investors with Market Research

How to Attract Investors with Market Research

Entrepreneurs make all the possible efforts before launching their business venture. Starting from contacting numerous industry officials to understanding the business strategies of successful competitors, they literally leave no stone unturned. Even with a good deal of market research, business owners need to master the …

Is Market Research Relevant in healthcare Industry?

market research in healthcare

Organizations from different industrial background long to learn the basic expectations of their customers. Understanding what their customers are hoping to get from their products or services helps businesses to make strong market strategies and effective decision-making. Researching the marketplace with help of professional marketing …

How to Gain Customer Intelligence and Win Your Target Customer

customer intelligence and social media

Learning how to keep the customers happy about ones products or services is not that simple. While techniques like business research help analyzing the demands, expectations and perceptions about a business, one needs special efforts to hold on their existing customer. Keeping the customers happy …