Customer Intelligence and Market Research of the Future

Customer Intelligence and Market Research of the Future

As many leading researchers claim, this age belongs to the customers who are gaining intelligence with the global IT revolution. In order to tame this highly intelligence population, market research experts need to stop experimentation and replace it with something solid and effective. The context …

Concept Testing and the Role of Market Research

Concept Testing and the Role of Market Research

When it comes to creating a workable business plan for an organization, the key decision-makers in the organization need careful planning paired with in-depth analysis. Market research is the most common solution that helps business owners to find their way in terms of market trends, …

Emotion Market Research – Move Beyond Simple Calculations

emotion research

Innovation is essential at every curve of the life. Same is applied for the fields like marketing research, which deals with customers, competitors and trends in various industrial verticals. Along with the conventional analytical tools and techniques, researchers need to incorporate innovative techniques to encourage …

Survey Scale and Sample Size for Accurate Market Research

Accuracy in sample size

When it comes to understanding the basic approach of the customers towards a particular product or service, researchers need to deal with it in an innovative way. Along with using the traditional tools and techniques of market research, experts also need to be sure that …

Multiple Segmentation – Tips on Advanced Approach to Market Research

multiple segmentation and industry research

  Researchers and everyone concerned over understanding customer mentality often discuss various types of customers. Business owners and key decision makers of various organizations need to understand that every customer is different from the next one. Although various market research techniques rely on sample sizes …

How You can Skip Fatal Errors in Market Research Reports

fatal errors in market research reports

Budding entrepreneurs and small and medium organizations are often confused about the basics of researching their customers in order to come up with a constructive marketing plan and business strategy. All such amateur companies resort with professional market research companies, who specialize in providing customized …

How to Attract Investors with Market Research

How to Attract Investors with Market Research

Entrepreneurs make all the possible efforts before launching their business venture. Starting from contacting numerous industry officials to understanding the business strategies of successful competitors, they literally leave no stone unturned. Even with a good deal of market research, business owners need to master the …

Influential Drivers for Global Neuromodulation Market

Neuromodulation Market

Neuromodulation is the process of intervening in the activities of the central nervous system. Neurotechnology is considered as an emerging field of the medical sector, which encompasses medical, chemical and electrical devices. These devices interact with the CNS through several different neurotransmitters. Although originated thousands …

Use Competitive Intelligence for Successful Marketing Strategy

successful marketing strategy

Budding entrepreneurs have often heard the term competitive analysis during the course of preparing the launch of their business venture. The phrase or concept of competitive analysis or intelligence holds great value as far as building a strong business is concerned. Along with potentially useful …

Is Market Research Relevant in healthcare Industry?

market research in healthcare

Organizations from different industrial background long to learn the basic expectations of their customers. Understanding what their customers are hoping to get from their products or services helps businesses to make strong market strategies and effective decision-making. Researching the marketplace with help of professional marketing …

Are These Market Analysis Tools on the Verge of Obsolescence?

Market Analysis Tool

Entrepreneurs across the world, wishing to enter the competitive business world are already aware of the miracles that competitive analysis and marketing research do to their businesses. As a budding business owner, people are educated to resort to market research. However, misleading data and irrelevant …

How to Gain Customer Intelligence and Win Your Target Customer

customer intelligence and social media

Learning how to keep the customers happy about ones products or services is not that simple. While techniques like business research help analyzing the demands, expectations and perceptions about a business, one needs special efforts to hold on their existing customer. Keeping the customers happy …

Can Medium Sized Businesses Count on Surging Big Data?

As the experts claim, big data is the next big thing for the business industry. Business owners and expert advisors in different industries stress on making complete use of the omnipresent big data on business horizon. Careful storage, utilization and analysis of big information are …

Big Potential of Big Data – Can Market Research Still Thrive?

market research and big data

Digitization and overdose of technology is creating different types of impacts on various industries. Experts claim that big data and different types of digital information are disrupting the world. According to IBM, the total amount of digital information available on the web accounts for more …