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market research

Technological Revolution in Market Research – Have the Things Really Changed?

Technology and constant upgrades in its forms has graced human lives in so many ways. Technology reduces the stress and makes human life a lot easier, [...]
future market research

Future Market Research – Challenges and Possible Solutions

Industries from across the globe work in a complex way. Their processes and methods of working keep on changing with the passing time. Technological advancements [...]
Business Market Research

Does Unstructured Data Make More Sense for Market Research than it Seems?

Consumer insight is the buzzword for the researching industry. It is considered as the intersection between customers and brands. It connects brand features [...]
business market research

Will Big Data Destroy Small Businesses?

Information technology of today is revolving around big data, which is the central idea of debate for many businesses. Big data is the concept of coping [...]

Can Marketing Research Survive Only on Intentions?

Reflecting on business ethics is essential for the professionals in researching field. The tools, techniques and methods used for market research are [...]
multiple segmentation and industry research

Multiple Segmentation – Tips on Advanced Approach to Market Research

  Researchers and everyone concerned over understanding customer mentality often discuss various types of customers. Business owners and key decision [...]
How to Attract Investors with Market Research

How to Attract Investors with Market Research

Entrepreneurs make all the possible efforts before launching their business venture. Starting from contacting numerous industry officials to understanding [...]
successful marketing strategy

Use Competitive Intelligence for Successful Marketing Strategy

Budding entrepreneurs have often heard the term competitive analysis during the course of preparing the launch of their business venture. The phrase or [...]
entering startup

Three Tricks to Use Business Analysis for the Goodwill of Your Startup

There are thousands of aspects to work on, when it comes to building your first ever startup. From determining the quality of the product to understanding [...]

Three Advantages of Outsourcing Business Research

Running a successful business is not as easy as it seems. Along with having an innovative business idea, you also need to understand every aspect that [...]