The global agriculture VRT marketis estimated to be valued at USD 7.4 billion in 2022. It is projected to reach USD 13.7 billion by 2027, recording a CAGR of 13.2% during the forecast period. Variable rate technology (VRT) is made possible through field monitoring and equipment. By varying the rate of seeds per acre, fertilizer input, herbicide application, and water input in accordance with site-specific requirements as against to uniform pre-determined levels of application, a farmer can lower input and application costs and increase yields. The profitability of VRT changes depending on the crop, field, and technology used.
The cereals & grains segment dominated the agricultural variable rate technology market. Cereals and grains are the largest crop type which is being harvested globally. As per the statistics from KNOEMA, around 728 million hectares land was under cereal cultivation in 2018. Cereals such as corn, wheat and rice has the highest adoption among various crop type as these are majorly grown in large farms. The Agriculture VRT allows input application rates to be varied across fields for site-specific management of the field variability. VRT helps in reducing input usage, thereby decreasing environmental impacts such as greenhouse gas emission, soil erosion & degradation, and genetic erosion. The adoption rate of VRT is expected to be high compared to other technologies. VRT helps in applying the right amount of input at the right place on the field, which minimizes the input waste and increases the productivity of land and crop.
Mid-sized farms will account for the highest growth rate during the forecast period, agriculture VRT helps in the increasing the farmers’ profitability while preserving environment with chemical fertilizers and crop protection chemicals. Developed countries such as U.S. , Australia, United Kingdom, the mid-size farms are also adopting the smart farming techniques. Increasing demand for food supply has led to the high adoption of precision farming technologies in medium-sized farms in emerging countries.
North America accounted for the largest share of the agricultural variable rate technology(VRT) market. The increasing automation and digitization of agriculture are creating new business models for the agricultural VRT market. The agricultural variable rate technology(VRT) market in North America is actively growing every year owing to increasing adoption in various crops. As per the USDA publication, the U.S. has more than 15% of the farms which are more than 200 hectares, and in these farms commercials crops are grown, which requires these types of advanced technologies for profitable and efficient farming.
The key players in this market include Deere & Company (U.S.), Trimble, Inc (U.S.), AGCO Corporation (U.S.), Topcon Corporation (Japan), CNH Industrial N.V. (U.K.), Kubota Corporation (Japan), Yara International (Norway),SJ DJI Technology Co., Ltd.(China), Valmont Industries, Inc(U.S), Lindsay Corporation (U.S), Hexagon (Brazil), AgJunction(Brazil), Teejet Technologies(U.S), AG LEADER Technology (U.S), The Climate Corporation (U.S).