Consumer Trends are Driving Product Innovations in the Global Beer Processing Market

The global beer processing market studied in this report involves the market coverage of brewery equipment and beer. The global beer processing market is estimated to account for about USD 677.5 billion in 2019 and is projected to reach a value of USD 815.4 billion by 2025, at a CAGR of 3.1%.

The rising trend of low- or no-alcohol, and organic beer coupled with the increasing number of microbreweries, as well as brewpubs, has significantly driven the beer processing market. Several brewers, such as Heineken, Greene King, AB InBev, and Budweiser, are adding low-alcohol versions of their flagship beers to their portfolios. Further, product innovations and advancements in the brewery equipment market have led to the increasing need for updated and sustainable brewery equipment among beer processors.

The key players in the beer processing market include the players from the brewery equipment market and the beer market. Key players profiled in the brewery equipment market include Alfa Laval (Sweden), GEA Group (Germany), Krones Group (Germany), Paul Mueller (US), Praj Industries (India), and Ningbo Lehui International Engineering Equipment Co., Ltd. (China). The key players in the beer market include Anheuser-Busch InBev (Belgium), Carlsberg Group (Denmark), Heineken (Netherlands), Asahi Group Holdings, Ltd (Japan), Molson Coors Brewing Company (US), and Tsingtao Brewery Co. Ltd (China).

Key market players adopted various growth strategies such as new product launches, expansions, acquisitions, and agreements, collaborations, and partnerships to cater to the increasing demand for brewery equipment and beer among consumers. The companies are focusing on expanding their operations in various regions across the globe, along with new product launches to establish themselves as leading players in the beer processing market.

Alfa Laval (Sweden) is the largest player in the brewery equipment market. Alfa Laval is a leading manufacturer of products in key technology areas for effective heat transfer, separation, and fluid handling. The company serves various industries, such as biotech & pharmaceuticals, chemicals, energy, food, dairy & beverage, home & personal care, HVAC, machinery & manufacturing, marine & transportation, mining, minerals & pigment, pulp & paper, refrigeration, semiconductor & electronics, steel, water, and waste treatment. It operates through four key business divisions, namely, energy, food & water, marine, and greenhouse. Through its food & water division, the company offers a variety of processing equipment for the food & beverage industry, including the equipment for breweries.

Alfa Laval has a presence in 100 countries and six continents and has 42 major production units (22 in Europe, 10 in Asia, 8 in the US, and 2 in South America). Nearly 36.5% of its revenue comes from European countries. The company is increasingly focusing on innovations and spends around 2.5% of its total revenue on R&D and launches approximately 35 to 40 new products annually. The company holds 2,500, patents, which also strengthens its position in the market.  

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GEA Group (Germany) is one of the leading players in the brewery equipment market. The company provides customized solutions for food, dairy processing, dairy farming, beverage processing, pharma, chemical, marine, leisure & sport, land-based transportation, and utility industries. GEA Group has its presence in over 50 countries across the Asia Pacific, DACH & Eastern Europe, Western Europe, the Middle East & Africa, North and Central Europe, Latin America, and North America. It provides machinery, such as homogenizers, separators, in-line process connections, and complete production lines to the beverage, dairy, and food processing industries. The process engineering segment specializes in designing and developing process solutions for the dairy, brewery, food, pharmaceutical, and chemical industries. The GEA refrigeration system provides different types of refrigeration/freezing components to the dairy, food, and pharmaceutical industries.

The company has its presence in more than 50 countries across the globe, spanning North America, South America, Europe, Africa, and the Asia Pacific. The group operates through its subsidiaries including GEA Procomac S.p.A (Italy), GEA Process Engineering (India) Private Limited (India), GEA Food Solutions Brasil Comércio de Equipments Ltd (Brazil), GEA Food Solutions North America, Inc. (US), and GEA Food Solutions UK & Ireland Limited (UK). The major competitors of GEA Group include SPX Corporation (US), Tetra Laval Group (Switzerland), and Alfa Laval (Sweden).

Anheuser-Busch InBev SA/NV (Belgium) is the largest brewer in the world. Anheuser-Busch InBev SA is engaged in the manufacturing, marketing, and distribution of alcoholic and non-alcoholic beverages. The company is involved in the manufacturing, marketing, and distribution of alcoholic and non-alcoholic beverages. Its brands include Budweiser, Stella Artois, Beck’s, Leffe, Hoegaarden, Bud Light, Skol, Brahma, Antarctica, Quilmes Cristal, Michelob Lager, Harbin, Klinskoye, Sibirskaya Korona, Chernigivske, Hasseroder, and Jupiler. It has a presence in 150 countries across the globe and has 58 major production units (11 in Europe, 6 in APAC, 10 in the US, and 12 in South America). The company holds 76 patents related to alcoholic beverages, which helps them in maintaining their dominant position in the market. The company has a competitive edge in the market as it highly focuses on inorganic development through business strategies such as acquisitions and mergers.