Key growth strategies adopted by major players in Brewery Equipment Market

The global market is estimated to be valued at USD 16.8 billion in 2019 and is projected to reach USD 24.0 billion by 2025, recording a CAGR of 6.1% from 2019 to 2023. An increasing number of microbreweries and brew pubs across regions and product innovations in brewery equipment industry are some factors that are driving the market. The key players profiled in the brewery equipment market include Alfa Laval (Sweden), GEA Group (Germany), Krones Group (Germany), Paul Mueller (US), Praj Industries (India), Meura SA (Belgium), Della Toffola (Italy), Criveller Group (US), Kaspar Schulz (Germany), Ningbo Lehui International Engineering Equipment Co., Ltd. (China), Hypro Group (India), and Shanghai Hengcheng Beverage Equipment Co., Ltd. (China).

Key market players adopted various growth strategies such as new product launches, expansions, acquisitions, and agreements, collaborations, and partnerships to cater to the increasing demand for brewery equipment. The companies are expanding their operations in various regions across the globe, to establish themselves as leading players in the brewery equipment market.

Alfa Laval (Sweden) is the largest player in the brewery equipment market. Alfa Laval is a leading manufacturer of products in key technology areas of heat transfer, separation, and fluid handling. The company serves various industries, such as biotech & pharmaceuticals, chemicals, energy, food, dairy & beverage, home & personal care, HVAC, machinery & manufacturing, marine & transportation, mining, minerals & pigment, pulp & paper, refrigeration, semiconductor & electronics, steel, water, and waste treatment. It operates through four key business divisions, namely, energy, food & water, marine, and greenhouse. Through its food & water division, the company offers a variety of processing equipment for the food & beverage industry including the equipment for breweries.

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Alfa Laval has a presence in 100 countries and six continents and has 42 major production units (22 in Europe, 10 in Asia, 8 in the US, and 2 in South America). Nearly 36.5% of its revenue comes from European countries. The company is increasingly focusing on innovations and spends around 2.5% of its total revenue on R&D and launches around 35 to 40 new products annually. The company holds 2,500, patents which also strengthens its position in the market.  

GEA Group (Germany) is one of the largest players in the brewery equipment market. The company provides customized solutions for food, dairy processing, dairy farming, beverage processing, pharma, chemical, marine, leisure & sport, land-based transportation, and utility industries. GEA Group has its presence in over 50 countries across the Asia Pacific, DACH & Eastern Europe, Western Europe, the Middle East & Africa, North and Central Europe, Latin America, and North America. It provides machinery, such as homogenizers, separators, in-line process connections, and complete production lines to the beverage, dairy, and food processing industries. The process engineering segment specializes in designing and developing process solutions for the dairy, brewery, food, pharmaceutical, and chemical industries. The GEA refrigeration system provides different types of refrigeration/freezing components to the dairy, food, and pharmaceutical industries.

The company has its presence in more than 50 countries across the globe-spanning North America, South America, Europe, Africa, and the Asia Pacific. The group operates through its subsidiaries including GEA Procomac S.p.An (Italy), GEA Process Engineering (India) Private Limited (India), GEA Food Solutions Brasil Comércio de Equipments Ltd (Brazil), GEA Food Solutions North America, Inc. (US), and GEA Food Solutions UK & Ireland Limited (UK). The major competitors of GEA Group include SPX Corporation (US), Tetra Laval Group (Switzerland), and Alfa Laval (Sweden).

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