The brewery equipment market has been growing in accordance with the rise in demand and consumption of beer. The changing consumer preferences for artisanal and craft beer, instead of traditional beer or other alcoholic beverages, is driving the market for brewery equipment, globally.
The market for brewery equipment is valued at USD 16.7 billion in 2017 and is projected to reach USD 23.9 billion by 2025, at a CAGR of 6.1% during the forecast period. The major manufacturers that are actively participating in the growth of brewery equipment are Alfa Laval (Sweden), GEA Group (Germany), Krones Group (Germany), Paul Mueller (US), Praj Industries (India), and Criveller Group (US).
High disposable incomes and spending power encourage people to opt for premium and specialty beer. Trends such as ‘premiumization’ and beer tourism have also been impacting the craft brewery market. The brewery equipment market is driven by factors such as the increase in alcohol consumption, rise in the number of microbreweries, and continuous innovations in the brewery equipment.
Rise in demand for handcrafted beer and socio-cultural dynamics to enhance the craft brewery equipment
Based on the type of requirements and capacities of breweries, the type of equipment differs. The brewery equipment market is segmented based on the type of brewery as macrobrewery and craft brewery. The craft brewery segment is further categorized into microbrewery; brewpub; and others, which include farm brewery and craft brewery.
Consumers who are inclined to standardized tastes and quality prefer beer from big brands. In craft breweries, the beer is manufactured using a variety of ingredients to achieve the desired aroma, body, flavor, and finish. With the rising preferences toward craft beer, many microbreweries have been set up to produce different kinds of beer in small batches. According to the Brewers Association, in the US alone, there were 2,594 brewpubs. The changing social culture and growing demand for craft beer are accelerating the growth in the number of brewpubs, globally. Therefore, the craft brewery equipment market for brewpubs is projected to grow at the highest CAGR of 17.8% from 2019 to 2025
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Large base of breweries and demand for artisanal beer raised the demand for macro and microbrewery equipment market in Europe
The European market dominated in 2018 and North America is projected to be the fastest-growing during the forecast period in the brewery equipment market. This high growth rate in the North American region is coupled with growing investments by big beer manufacturers for expansions. Also, the region is witnessing huge demand for craft beer.
Key country-level markets identified in the European brewery equipment market include the UK, Germany, France, Italy, Switzerland, and Rest of Europe, which includes Spain, Czech Republic, Sweden, and Denmark. The UK is projected to be the fastest growing country in terms of brewery equipment. The country is witnessing huge demand rise for non-alcoholic and low-alcohol beer. Also, France, which was once a wine-consuming country, is witnessing a shift in consumption patterns from wine to beer. The retail channels in the region are highly organized for the enhanced access to availability of beer. Also, some craft beer brands have also started taking shelf spaces in the supermarkets, which is making it easily accessible
to the population to choose and try new regional brands. All of these factors together prove to be advantageous for brewery equipment manufacturers who are present or are planning to penetrate the European region.
Acquisitions and New Product Launches are the highly adopted strategic developments by major players in the industry
Acquisitions and new product launches accounted for about 40.6% and 34.4% of all strategic developments undertaken by the players in the brewery equipment market. In November 2018, GEA Group (Germany) completed the development of the GEA Craft Propagator, a yeast propagation system, specially designed for small and medium-sized craft breweries. The Krones Group acquired the business operations and assets of Shanghai Xiantong Equipment Installation Company (China), with a view to expand its operations in China.
The key players in this market include Alfa Laval (Sweden), GEA Group (Germany), Krones Group (Germany), Paul Mueller (US), Praj Industries (India), Meura SA (Belgium), Della Toffola (Italy), Criveller Group (US), Kasper Schulz (Germany), Ningbo Lehui International Engineering Equipment Co., Ltd. (China), Hypro Group (India), and Shanghai Hengcheng Beverage Equipment Co., Ltd. (China).
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