The market size for conductive silicones is projected to reach USD 4.46 Billion by 2021, registering a CAGR of 7.2% between 2016 and 2021. Growing demand for conductive silicones from major end-use industries such as telecommunication & IT, entertainment, building & construction, power generation & distribution, automotive, LED, photovoltaic, and others electronics in emerging economies is driving the market.
New product development is the key strategy adopted by industry players to boost their growth in the conductive silicones market. This strategy accounted for a share of 50.0%, between 2011 and 2016, of all the growth strategies adopted by the market players. The market for conductive silicones is fragmented with the presence of different end-use industries using silicone-based products for electronic systems/units. Rising demand for conductive silicones across various industries and new product developments by market players to expand their product portfolio is paving the way to fulfilling the ever changing demand from consumers. Besides new product developments, companies are investing on expanding their silicone manufacturing facilities in emerging regions across globe. This strategy accounts for a share of 44.0% of all the development witness between 2011 and 2016. Companies are also focusing on acquisition activity since the last three years. This strategy accounted for 6.0% of all the strategic development undertaken in the market from 2011 to 2016.
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Asia-Pacific was the most active region from 2011 to 2016, in terms of strategic initiatives. Expansion is one of the preferred strategies in this region. Companies such as Wacker Chemie AG (Germany), Momentive Performance Materials Inc. (U.S.), Shin-Etsu Chemicals Co ltd., (Japan), and Evonik Industries AG (Germany) made several expansions in the region to expand their production capacity for silicones and serve their customers effectively.
Major manufacturers such as Dow Corning Corporation (U.S.), Wacker Chemie AG (Germany), Momentive Performance Materials Inc. (U.S.), Shin-Etsu Chemical Company Ltd (Japan), Evonik Industries AG (Germany), Bluestar Silicones (France), and KCC Silicones (South Korea), among others are profiled in this report. These companies have adopted both organic and inorganic growth strategies such as expansion, merger & acquisition, and new product launch.
Dow Corning Corporation (U.S.), Wacker Chemie AG (Germany), and Momentive Performance Materials Inc. (U.S.) are the most active players in the global conductive silicones market. These companies accounted for the highest strategy adoptions amongst other players in the global conductive silicones market from 2011 to 2016.
Wacker Chemie AG (Germany) is the most active player in the conductive silicones market. It accounted for the largest share of all the developmental activities undertaken in the conductive silicones market. As part of its strategy, the company focuses on expanding its silicone business by investing into research & development activities, specifically, in the Asia-Pacific region. Further, the company follows dynamic growth strategies with significant number of expansions and new product launches as their key growth strategies to enhance its presence globally. For instance, company invested largely to expand its production capacity for functional silicone fluids at its Burghausen site (Germany) in January 2016 and also started operating its new logistics center in China to distribute its downstream silicone products in 2015. This has helped the company to strengthen its base in the European and Asia-Pacific region.
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Another company that has established a strong foothold in the conductive silicones market is Momentive Performance Materials Inc. (U.S.). The company is focused on both organic and inorganic growth strategies and has enhanced its product portfolio with various developments such as expansions, new product launches, and mergers & acquisitions to meet the growing demand from its potential customers. As part of its strategy, the company also focuses on expanding its base by investing into development of technological and innovation center in India, Germany, and New York. In addition to this, the company expanded the silicone production capabilities of its Leverkusen, Germany site, serving the automotive markets in February 2016. Also, development of various new products under its brand names, Silopren and Silfort helped Momentive to have a strong foothold in the conductive silicones market.
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