The Customized Premixes Marketis estimated to be valued at USD 1.9 billion in 2022. It is projected to reach USD 2.5 billion by 2027, with a CAGR of 5.5%, in terms of value between 2022 and 2027. The growth of this market is attributed to the growing demand for functional & fortified food products; the growing need for food enrichment due to high processing levels of food products; and the rising importance of shortening lead time, streamlining production processes, and reducing costs. Convenience in usage as a single ingredient over multiple ingredients is another factor driving the customized premixes market growth.
Vitamins accounted for the largest market share in the customized premixes market
Based on type, vitamins accounted for the dominant share in the customized premixes market. Vitamins are essential nutrients required to ensure normal metabolism and growth of the human body. They perform a diverse range of functions in the human body and are useful in preventing several diseases. Vitamin deficiencies can cause health concerns in humans. Thus, the prevalence and rise in vitamin deficiency has compelled people worldwide to consume vitamin-fortified foods and supplements, thereby driving the growth of this segment.
Beverages accounted for the largest market share in the customized premixes market
Based on application, beverages accounted for the dominant share in the customized premixes market. Fortified beverages help keep the body hydrated, providing energy & rejuvenation, promoting health & wellness, and assisting in weight management. It also helps improve gut health and boosts natural defenses or immunity. The growing trend of fortified beverages has driven the need for mixed drinks with functional and sensory benefits, such as providing a daily dosage of vitamins or other nutrients. These functional benefits are expected to drive market growth for the beverage segment in the coming years.
The dry segment is projected to account for the largest market share in the customized premixes market
Based on form, the dry segment is likely to dominate over the forecasted period. Customized nutrient premixes are widely used in the powdered form, as they are largely considered to be more stable in the powdered form than in the liquid form, with wide range of applications such as food and feed premixes. Dry premixes are also significantly more cost-effective than liquid premixes, giving them an edge, especially in developing regions where smaller manufacturers are cost sensitive. All these factors together are driving the market for dry customized premixes.
The energy segment is projected to retain its position as the dominant segment in the customized premixes market during the forecast period
Based on function, energy segment is likely to account for the dominant segment over the forecasted period. Premixes are widely used in sports nutrition products, such as energy drinks, sports drinks, and other products such as nutrition bars, which are offered as products that provide an instant source of energy. Furthermore, the energy drinks category is appealing to health-conscious consumers due to its low-carbohydrate, calorie, and sugar content. All these factors together fuel the growth of the customized premixes market for energy.
Asia Pacific is projected to witness the fastest growth rate during the forecast period.
Asia Pacific accounted for the fastest growing region for the customized premixes market during the forecast period. Underdeveloped and developing countries in the Asia Pacific region are more prone to nutritional deficiencies, resulting in malnourishment and undernourishment. The adoption of a hectic lifestyle has increased lifestyle-related diseases, further boosting the sales of fortified food and subsequently customized premixes in the region. As a result, the fortified food industry and customized premixes industry is expected to grow at a fast pace in the Asia Pacific due to the rise in consumer demand.
Leading companies are DSM (The Netherlands), Glanbia PLC (Ireland), Corbion (The Netherlands), Vitablend Nederland BV (The Netherlands), SternVitamin GmbH & Co. KG (Germany), Jubilant Ingrevia Limited (India), Hexagon Nutrition Limited (India), Prinova Group LLC (US), ADM (US), and Cargill, Incorporated (US).
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