Dental Equipment Market Key Growth Strategies Adopted By the Top Companies

The prominent players in the dental equipment market are 3M Company (U.S.), A-dec Inc. (U.S.), BIOLASE Technology (U.S.), Carestream Health (U.S.), Danaher Corporation (U.S.), Dentsply International (U.S.), Ivoclar Vivadent (Liechtenstein), Midmark Corporation (U.S.), Planmeca Oy (Finland), and Sirona Dental Systems Inc. (U.S.). Danaher Corporation (U.S.) was the global leader in the dental equipment market in 2013. It is a well-known company and has an exhaustive product portfolio. The company adopted acquisitions as its key business strategy to uphold its leadership position in the dental equipment market. In this regard, in June 2014, Kerr Corporation (a subsidiary of Danaher Corporation) acquired DUX Dental (U.S.) and Vettec Inc. (U.S.), two dental imaging companies.

According to research report dental equipment’s market is projected to reach USD 7.5 billion by 2021 from USD 5.9 billion in 2016, at a CAGR of 4.9%.

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Market Size Estimation
Both top-down and bottom-up approaches were used to estimate and validate the total size of the dental equipment market. These methods were also used extensively to estimate the size of various sub segments in the market. The research methodology used to estimate the market size includes the following:
The key players in the industry and markets have been identified through extensive secondary research.
The industry’s supply chain and market size, in terms of value, have been determined through primary and secondary research processes.
All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
Data Triangulation

After arriving at the overall market size using the market size estimation processes as explained above—the market was split into several segments and sub segments. In order to complete the overall market engineering process and arrive at the exact statistics of each market segment and sub segment, the data triangulation and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both, the demand and supply sides.

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The key strategies followed by most companies in the dental equipment market are new product launches; acquisitions; and agreements, collaborations, and partnerships. New product launches accounted for the largest share of the overall growth strategies adopted by the market players from 2011 to 2014. Players adopted this strategy to enhance their product portfolios in dental equipment. Some of the leading players who adopted this strategy include A-dec, Inc. (U.S.), BIOLASE, Inc. (U.S.), Carestream Health, Inc. (U.S.), Ivoclar Vivadent (Liechtenstein), Midmark Corporation (U.S.), Planmeca Oy (Finland), and Sirona Dental Systems, Inc. (U.S.). Agreements, collaborations, and partnerships accounted for the second-largest share of the overall growth strategies adopted by the players in the market.