The direct-fed microbials market is projected to grow at a CAGR of 6.96% to reach USD 1,399.6 Million by 2022. The market is driven by factors such as increase in awareness about feed quality and safety, rising demand for manufactured animal feed, growth in demand for animal protein, changes in farming practices and technology, and replacing antibiotic growth promoters (AGPs) with direct-fed microbials. The continuous rise in the population has also resulted in an increase in the demand for food and the necessity for direct-fed microbials, to increase meat and milk production in a sustainable manner.
Economic downturn has a limited impact on the global meat and milk market, which has maintained a positive outlook. The highest growth for meat consumption is expected from the Asia-Pacific and Latin American regions due to the changing diet patterns, urbanization, population, and economic growth. For instance, the Chinese demand for meat continues to surpass the domestic supply. Countries such as India and Brazil are among the world’s fastest-growing economies, with the rise in per capita income expected to shift dietary preferences towards protein-rich diets.
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The increasing level of education in developing countries is making consumers aware about the role played by dairy and meat in health improvement. The global consumption of meat is increasing rapidly due to increasing consumer preference for flavor and a variety of culinary options. Meat is the principle component in the food of consumers in North America, Europe, and the Asia-Pacific, and Latin American regions. The demand for meat and meat products is bound to increase with an increase in the population and per capita income of consumers.
The global expansion of retail and restaurant chains is a marker of the improving standard of living in countries in the Asia-Pacific region. Fast food chains, such as McDonalds (U.S.) and KFC (U.S.), are establishing outlets in developing countries such as India and China, to cater to local food preferences. These restaurant and fast food chains require specialized varieties of meat products, which in turn is creating demand for additives such as direct-fed microbials in feed, to improve quality in terms of consistency, tenderness, as well as moisture content in meat.
However, meat consumption patterns will remain significantly varied in various parts of the world, owing to cultural, religious, and other consumer preferences in different countries. Direct-fed microbial help in improving the health of animals and the quality of animal products such as milk and meat. Thus, increasing consumption of animal products is anticipated to boost the demand for feed treated with direct-fed microbial for their associated health benefits.
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Due to recent outbreaks of diseases such as avian influenza or avian flu, and foot & mouth disease, the meat market in North America, especially in the U.S., has become cautious about food safety and quality. The U.S. government took initiatives such as the complete ban, in 2009, on the use of feed antibiotics as growth promoters, and campaigns for increasing awareness about product efficiency and its proper usage. With the ban on the use of feed antibiotics as growth promoters, the direct-fed microbials (DFM) market in North America has grown.
This report includes a study of marketing and development strategies, along with the product portfolio of leading companies. It includes the profiles of leading companies such as Archer Daniels Midland Company (U.S.), E. I. du Pont de Nemours and Company (U.S.), Koninklijke DSM N. V. (Netherlands), Novozymes (Denmark), Chr. Hansen A/S (Denmark), Kemin Industries (U.S.), BIOMIN Holding GmbH (Austria), Lallemand Inc. (Canada), Novus International, Inc. (U.S.), and Bio-vet (U.S.).