Enterprises prefer to host DNS services from managed DNS service providers, due to their range of features and functionalities, such as 100% service availability, low cost, ease in accessibility, enhanced security against Distributed Denial of Service (DDoS) attacks, and traffic management. The 24*7 availability of domain name is very important for end users, including enterprises (Small and Medium-sized Enterprises [SMEs] and large enterprises), developers, and individuals, which could be possible by hosting DNS services from managed DNS service providers. Hence, enterprises are adopting DNS service on a large scale.
The DNS Service Market is segmented on the basis of DNS servers, deployment types, organization sizes, industry verticals, and regions.
Among DNS servers, the secondary DNS server segment is expected to grow at a higher CAGR during the forecast period. This growth is mainly due to the widespread adoption of DNS service by enterprises and service providers, as the secondary DNS server acts as a backup in case of DNS outage or server breakdown.
Cloud deployment is expected to be a faster growing deployment type in this market, as it is being increasingly accepted by various enterprises due to its easy, flexible, affordable, and scalable feature. Moreover, the installation and maintenance cost of cloud-based services is less than that of on-premises services.
In the DNS service market by organization size, the SMEs segment is expected to grow at a higher CAGR during the forecast period. The low cost associated with DNS service is one of the major factors expected to drive the adoption rate among SMEs. Security and compliance, and reduction in downtime are some of the other benefits SMEs are reaping through the adoption of DNS service.
Among the industry verticals, the retail and eCommerce industry vertical is expected to grow at the highest CAGR, as this industry vertical cannot afford a DNS outage due to the involvement of the online shopping experience, which could cost retail stakeholders a huge loss in terms of revenue and customer satisfaction.