Expansion was the Key Strategy Adopted by the Leading Players of the Polymer Emulsion Market

The global polymer emulsion market size is estimated at USD 25.2 billion in 2020 and is projected to reach USD 38.1 billion by 2025, at a CAGR of 8.6%, between 2020 and 2025.  Monomers dissolved in water are known as polymer emulsions. They are formed by a chain reaction known as emulsion polymerization. They are also known as waterborne polymers due to their water content. Polymer emulsions are used increasingly as substitutes for solvent-based polymers. Polymer emulsions have high molecular weight and are considered eco-friendly as they have low VOCs. The key applications of polymer emulsion are paints & coatings, paper & paperboard, adhesives & sealants, and others.

The polymer emulsion market has been studied for Europe, North America, APAC, the Middle East & Africa, and South America. The APAC polymer emulsion market is projected to register the highest CAGR during the forecast period. Growth in end-use industries such as construction and automotive, increasing disposable income, and shift towards water-based formulations are majorly driving the demand for polymer emulsion in the regions. In APAC, countries such as China, Japan, and India are the largest consumers of polymer emulsion due to their increasing manufacturing output and rapid urbanization. The regulatory bodies and the regional governments have started addressing VOC emission issues with the help of stringent rules and regulations, which increases the demand for green products. This is also expected to fuel the demand for polymer emulsion.

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The key players in the blowing agents market are DIC Corporation (Japan), Dow Chemical Company (US), BASF SE (Germany), Arkema Group (France), Celanese Corporation (US), Trinseo (US), The Lubrizol Corporation (US), Wacker Chemie AG (Germany), Synthomer Plc (UK), Asahi Kasei Corporation (Japan), and others. These players adopt various developmental strategies such as expansions, new product development, agreement, and acquisitions to expand their market share.

The Dow Chemical Company is the largest player in the polymer emulsion market. The company serves various high-growth end-markets, offering an extensive product portfolio that includes all types of polymer emulsions. The company is backward integrated, offering waterborne resins, surfactants, binders, and other products. The company adopted both organic and inorganic strategies, including expansion and agreement between 2016 and 2019. For instance, in 2018, the company opened a regional sales center located in Toronto, Canada, to address the demand for Canadian customers. These strategies have helped the company to strengthen its position in the North American market.

BASF SE is the second-largest player in the polymer emulsions market. The company offers a wide range of polymer emulsions as well as raw materials such as surfactants and binders which are used to manufacture polymer emulsion. In 2018, the company expanded its production facilities of Joncryl water-based emulsion at its Ludwigshafen site. This has strengthened the company’s position as one of the leading manufacturers of water-based resin as well as emulsion polymers products.

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