The global water-soluble vitamin & mineral feed supplements market has been segmented on the basis of type, livestock, and region. The water-soluble vitamin feed supplements market is projected to grow at a CAGR of 7.24% from 2016 to reach USD 4.39 billion by 2022. The mineral feed supplements market is projected to grow at a CAGR of 4.76% from 2016 to reach USD 7.20 billion by 2022. The key driving factors of the water-soluble vitamin & mineral feed supplements market include increasing population of livestock, along with increase in consumption of livestock products such as meat, egg, and milk in emerging markets and changing the climate, have resulted an increase in the incidence of diseases harmful for livestock and their environment.
Key players identified in the market for the water-soluble vitamin & mineral feed supplements include Lonza Group AG (Switzerland), BASF SE (Germany), Nutreco N.V. (Netherlands), Royal DSM N.V. (Netherlands), DLG Group (Denmark), Kemin Industries, Inc. (U.S.), and Archer Daniels Midland Co. (U.S.). These players have been developing a strong presence in the Asia-Pacific and Latin American regions.
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Expansions and investments were the key strategies adopted by industry players in order to achieve growth in the water-soluble vitamin & mineral feed supplements market. This has helped companies to boost their product portfolio, increase their business, advance distributional reach, and achieve market consolidation. Alltech, Inc. (U.S.) and Nutreco N.V. (Netherlands) are some of the leading players that adopted these strategies in order to develop their feed supplements business. Through the expansion strategy, key companies have been expanding their market presence in regions of high potential growth for the water-soluble vitamin & mineral feed supplements market such as the Latin American and Asia-Pacific regions. Royal DSM N.V. (Netherlands) and Lonza Group AG (Switzerland) are some of the leading players that adopted the acquisition strategy.
Alltech, Inc. (U.S.)
Alltech, Inc. (U.S.) is an important supplier of vitamin and mineral supplements. The key strategy that this company adopted are acquisitions followed by expansions & investments to stabilize its presence in high-demand markets of the Asia-Pacific region, Europe, and Rest of the World. In April 2013, Alltech opened its regional office in Kolkata, India and also launched a Nutrition research alliance program with Kerala Veterinary and Animal Science University (KVAFS). Strategic mergers helped the company in strengthening its portfolio of approved active ingredients in both, established and emerging markets. From June 2015 to June 2016 it also acquired the businesses of Coppens International (Netherlands), Ranch Way Feeds (Canada), and Ridley Inc. (U.S.).
Nutreco N.V. (Netherlands)
Nutreco N.V. (Netherlands) is also one of the major players in the global water-soluble vitamin & mineral feed supplements market. The company, as a part of its strategy, has entered into expansions and investment & divestment contracts to fortify its product portfolio and increase its position globally. In September 2015, Nutreco inaugurated a manufacturing plant in Indonesia and also invested to build a new plant in Russia. The company has been increasing its geographical presence with the help of acquisitions and new product launches. For example, in April 2013 Nutreco launched products of Trouw Nutrition such as Trouw AO mix for ruminants. To increase its market presence in Latin America in December 2014, the company acquired Fatec Industria de Nutrição e Saúde Animal Ltd (Brazil) and Bellman Nutrição Animal ltd (Brazil).
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