The Food Traceability Market size is estimated to be valued at USD 16.8 billion in 2020. It is projected to reach USD 26.1 billion by 2025, recording a CAGR of 9.1%, in terms of value. There is an increase in the demand of tracking the safety and concern about food and beverages, which is driving the market.
The growing demand for safe to consume products among the consumers is expected to drive the market. The Asia pacific segment is poised to dominate the market due to its high population demanding safe and secure food, it is projected to be the fastest-growing as well, owing to the larger demand of safety concern due to recent COVID outbreak in China.
The food manufacturing technology application segment is projected to witness significant growth during the forecast period. Food traceability software not only proves to be beneficial for end-use consumers but also to all the stakeholders along the food supply chain right from the growers to the end product distributors. The most well-known collaboration project about traceability so far is between Walmart and IBM.
A surge and shift in consumer demand from the foodservice channel to retail channels are driven by the increase in at-home usage due to COVID-19 sheltering-in-place precautions. These are estimated to result in some consumer packaged goods manufacturers that are witnessing a corresponding increase in volume, revenue, and profits.
The increase in the developed economy and per capita income has enabled the consumers to invest in more health and health related services, in South American region. This is one of the major drivers for food traceability in the region. Apart from that, the millennial consumers are more health conscious and aware, this is also thriving the market in the region.
Asia Pacific is projected to account for the fastest-growing market during the forecast period. Due to the high population in the region and the high purchasing capacity, consumers are looking for high quality of safe food to consume. The shift in the consumption habits of the population due to an increase in the awareness regarding healthy food and beverages is also increasing the demand for food traceability services. The millennial population is increasing the demand for clean and safe food & beverages, which is again a driving factor for the food traceability market.
Key players in this market include C.H. Robinson (US), Bio-Rad Laboratories, Inc. (US), OPTEL GROUP (Canada), OPTEL GROUP (Canada), Cognex (US), Honeywell International Inc. (US), SGS SA (Switzerland), Zebra Technologies (US), Bar Code Integrators (US), Carlisle (US), Merit-Trax (Canada), FoodLogiq (US), Safe Traces (US), Food Forensics (UK), Bext360 (US), rfxcel (US), Covectra (US), SMAG (France), SMAG (France), TE-Food (Germany), Mass Group (US), Source Trace (US), Trace One (US), Crest Solutions (Ireland), Traceall Global (UK), and VeeMee (Croatia).