Business Opportunities in the Global Ceramic Sanitary Ware Market


Amongst various materials used for making sanitary ware, ceramic is the most popular and economical material. Ceramic tiles sanitary ware has global acceptance thanks to their properties like weather resistance, mechanical strength, chemical erosion and abrasion resistance. All these features come at affordable prices and aesthetic designs. The aforementioned features are responsible for the growth and increasing size of the global ceramic sanitary ware market. Significant support from various industries and increased range of applications is driving the market at a steady pace. This is a good sign for the existing businesses and new entrants into this industry.

Segmentation and Drivers in Ceramic Sanitary Ware Market

Segmentation in the global ceramic sanitary ware market is based on the technologies, product types and various industrial verticals. it is also based on the geographical production and consumption pattern. Slip casting and pressure casting are the basic technologies used in the production of these products. Based on the product types, the market is segmented into sinks, washbasins, toilet sinks/WCs, bidets, pedestals, cisterns, and other products. global industry in segmented into five major regions, namely, North America, Europe, South America, Asia Pacific and Rest of the World.

Countries like China, India, Thailand, Japan, Brazil, Mexico, Turkey, Spain, Egypt, Italy and other eastern European countries are major market for these products. Improving awareness about sanitation levels, changing consumer preferences, labor costs, low energy and low costs are the biggest drivers for the global market. Environmental effects and low penetration levels of pressure casting technology are the biggest challenges for the industry. However, emerging powerhouses in various regions of the world are taking the industry forward, which is a great sign for the entrepreneurs as well as customers.

Current Trends and Forecasting Reports

Global ceramic sanitary ware market is analyzed in terms of million units, which is the volume produced by utilizing various technologies. Each geographical region is measured on these terms, before conclusions are drawn. According to the reports, global production for ceramic sanitary ware products was 325 million units in 2011. This number is expected to increase due to various factors like booming real estate and construction industries.

The global industry is anticipated to grow at an estimated CAGR of 6.39%. This growth rate will be significant from 2011 to 2016, which is a positive sign for new investors. Asia Pacific emerged as the dominating geographical region in terms of increased demands and production. Commercial upsurge and booming real estate industry in the region are the predominant drivers in APAC region. The region holds more than 52% of market shares, which is followed by Europe, South America, North America and Rest of the World.

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