The Gluten-Free Products Market size is estimated to account for about USD 5.6 billion in 2020 and projected to reach a value of nearly USD 8.3 billion by 2025, growing at a CAGR of 8.1% from 2020 to 2025.
The gluten-free products market is driven by factors such as increased diagnosis of celiac diseases and rising adoption for special dietary lifestyles & free form food products. Also, increasing availability of gluten-free products in organized retails is expected to propel the growth of this market in the coming years. However, high cost of gluten-free products compare to conventional gluten-containing products is hampering the market growth.
By type, the bakery products segment is estimated to account for the largest share in the market in 2020.
Globally, the demand for gluten-free bakery products is witnessing increased demand, particularly in the developed regions. Owing to this, the bakery products segment is estimated to dominate the global market, by type, in 2020, in terms of value and volume. The bakery products segment includes bread, rolls, buns, cakes, cookies, crackers, wafers, biscuits, and baking mixes & flours. These products are staple foods of the population in North America and Europe; countries in these regions are also known to have the highest number of gluten-intolerant population in the world.
The solid form segment is estimated to account for the largest share in the market in 2020, by form.
The global market is majorly dominated by the solid form, across regions and countries. This is attributed to the fact that manufacturers of these products are into large-scale production of this form of gluten-free products, catering to the global end-consumer demand. Products such as bread, rolls, buns, cakes, cookies, crackers, wafers, biscuits, baking mixes & flours, breakfast cereals, snack bars, confectionery products, noodles, and RTE products fall under the solid form of the gluten-free product segment.
The segment estimated to account for the largest share in the market in 2020, by distribution channel, is the conventional stores segment.
Conventional stores were largely preferred by an array of consumers for purchasing gluten-free products. This is attributed to the factors such as the ease in accessing stores, availability of various product categories, and frequent purchasing destinations. Owing to this, the segment has accounted for the majority share in the global market, by distribution channel and also, is projected to grow at the highest rate in the coming years.
North America dominated the global market in 2019; however, European market is projected to grow at the highest CAGR during the forecast period.
The North American market is currently dominating the global gluten-free products market. Factors leading to the dominance of this region in the global market include the relatively high awareness of gluten-free products, diagnosed celiac patients, key players existing in the market, and higher purchasing power of the populace.
As consumers are becoming aware of the diseases caused by heavy consumption of gluten, most are now moving toward a gluten-free diet, further enabling product manufacturers to develop a strong gluten-free product portfolio.