Information technology has proved to be revolutionary for the healthcare industry. Innovations like healthcare information technology and its various realms have broadened the reach of the industry to various developing regions of the world. Mobile technology and its advanced applications like mobile health apps have taken the healthcare IT market in stride. Mobile health apps market is flourishing in different parts of the world, which is an exciting trend for the future investments and innovations in the available technologies and applications. Increased demand for portable and affordable services is the biggest driver for the rising demand in the industry. Increasing competition is also pushing the businesses to try innovative techniques to attract and retain the existing clientèle.
Mobile health applications are a great example of successful merger of healthcare services and advanced mobile technology. The services offered by global healthcare solutions market are categorized on the basis of the types of services, devices, health apps, medical apps and geographical demands. Basic categorization in the market divides it into two segments, namely, healthcare applications and connected medical devices. Both these segments are further divided based on their types and applications.
- Connected Devices: Connected devices are segmented into diabetes management devices, cardiac monitoring, multi-parameter tracker, respiratory monitors and sleep apnea devices
- Health Apps: Mobile health apps are divided into medical apps and health apps. Medical apps include medical references, mental health apps, emergency response and dermatological treatment apps. Health apps include weight loss, women’s health, exercise, medication reminder, sleep and medication, etc.
Forecasting Reports Until 2018
Availability of free apps in various application areas is the biggest challenge for the global mobile Health apps market based on the current scenario, mobile health apps market is expected to grow at an estimated CAGR of about 25% from 2013 to 2018. At this rate, the industry is estimated to reach past $16.4 billion by the end of 2018. As of 2013, the industry is worth $5.3 billion. Increasing awareness of regular screening and changing lifestyles of the customers are driving the global industry. The impacts of these changes are visible on the growing demand for cardiac monitoring, weight loss and sleep and medication reminding apps.
North America is expected to dominate the geographical segments of the market, which will be followed by Asia Pacific. Increasing use of mobile technology, easy access to smartphone and advanced gadgets, increasing incidences of chronic diseases and network penetration are driving the Asian markets.