Organic Pigments Market size is estimated at USD 3.69 billion in 2018 and is projected to reach USD 4.67 billion by 2023, at a CAGR of 4.8% between 2018 and 2023. The importance of aesthetics in packaging has grown with the need for product differentiation arising from high competition. This is one of the major reasons which is driving the market for organic pigments.
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Target Audience:
- Manufacturers of Organic pigments
- Chemical Suppliers
- Traders, Distributors, and Suppliers of Organic pigments
- Raw Material Suppliers
- Government and Research Organizations
- Industry Associations
The report analyzes the key growth strategies adopted by the leading market players between 2015 and 2018. BASF SE (Germany), Clariant AG (Switzerland), DIC Corporation (Japan), Heubach GmbH (Germany), and Sudarshan Chemical Industries Ltd. (India) are the key players operating in the organic pigments market. These companies adopted new product launches, agreements & partnerships, mergers & acquisitions, and investments & expansions strategies to strengthen their presence in the organic pigments market.
BASF SE is mainly focused on innovative and eco-friendly organic pigments and broadening its product portfolio to meet the requirements of its customers in various applications such as coatings, plastics, and printing. BASF adopted organic approaches such as investment & expansion and new product launch strategy to increase its share in the organic pigments market, strengthen its foothold across the globe, and cater to the needs in emerging economies. The company has combined its pigments business and formed a new global business unit based in Germany to focus entirely on the pigments business. In December 2015, BASF expanded its organic pigments production capacities in China and Germany. In China, the company expanded its production capacity for high-performance diketopyrrolopyrrole pigments. In Germany, it expanded the versatile alpha blue pigments production capacity. This development enabled the company to strengthen its position in the organic pigments market.
Clariant AG is one of the leading players in the global organic pigments market with a strong consumer base in APAC and Europe. The company is concentrating on building a diversified product portfolio to enhance its presence in varied fields and gain a competitive advantage over other companies. As a part of its growth strategy, the company concentrates on expanding its customer base through agreements & partnerships. The company plans to develop more high-performance pigments for plastics and coatings applications to increase its revenue. In May 2018, Clariant launched two new organic pigments, namely, Ink Jet Magenta E-S VP6057 and Ink Jet Orange GR VP6102 for ink jet application. This development will enable the company to strengthen its product portfolio.
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