Plant Phenotyping Market –Opportunities & Challenges

The plant phenotyping market is estimated to be USD 158.2 million in 2018 and is projected to reach USD 268.1 million by 2023, at a CAGR of 11.14%. The plant phenotyping market is mainly driven by the growing importance of sustainable crop production among farmers by using improved crop varieties. These improved crop varieties can be achieved through phenotype- and genome-based breeding where phenotyping-based data is essential to identify the desired traits for effective plant breeding.

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Target Audience:

  • Plant phenotyping equipment and conveyor system manufacturers, suppliers, and OEMs
  • Plant phenotyping service providers, technology providers, and lab analytical instrument manufacturers
  • Plant phenotyping research associations and industry bodies
  • Public and commercial research institutions/agencies/laboratories
  • Government regulatory authorities with respect to agriculture and genetics
  • Plant breeders and seed companies
  • Phenomic centers and biotechnological companies
  • Crop farmer associations and cooperative societies

Key Players:

  • LemnaTec (Germany)
  • CropDesign – BASF SE (Germany)
  • Heinz Walz (Germany)
  • Photon Systems Instruments (Czech Republic)
  • Qubit Systems (Canada)
  • KeyGene (Netherlands)

Market Dynamics:

  • Automation and Significant Advancements in the Application of Imaging Sensors for High-Throughput Data Collection
  • Growing Importance of Sustainable Crop Production Using Improved Crop Varieties
  • Increasing Expansions and Investments for Plant Phenotyping in Developed Regions


  • Lack of Technical and Conceptual Awareness
  • Low Adoption in Emerging Economies Due to Limited Funding and Less Presence of Key Players


  • Attractive Opportunities for Field-Based Phenotyping Using Remote Sensing Tools
  • Significant Importance Towards the Development of Research Associations in Emerging Economies

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Europe accounted for the largest share of the plant phenotyping market in 2017; followed by North America and Asia Pacific. High emphasis on the funding of plant phenotyping experiments from governments and other organizations in Europe and North America has played a vital role in the growth of the plant phenotyping market in these regions. Additionally, key players in the plant phenotyping market are located in the European region, which makes it the dominant market with effective phenotyping research and services over other regions.