The Future of Patient Engagement Solutions Market

Implementation of changing government regulations and healthcare initiatives to promote patient-centric care, high demand for patient engagement solutions in the post pandemic era, and the growing utilization of m-health apps. However, interoperability for patient engagement solutions and a shortage of skilled IT professionals in the healthcare industry are expected to restrain the growth of this market during the forecast period. 

The COVID-19 pandemic has had a Long lasting impact on the health of the population and a huge economic impact on most countries. The COVID-19 pandemic has also increased the need for social distancing among physicians and patients, which has driven the demand for virtual consultation through various telehealth and patient engagement solutions and the need for the accurate and timely exchange of patient health records. 

Additionally , due to the growing patient volumes, the demand for EMR and EHR platforms to manage complex patient data has increased. Many countries have also been hit by the second wave of COVID-19, resulting in complete lockdowns. Restrictions related to social distancing have led to a slight increase in the use of patient engagement solutions. 

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It will also require changes to their current systems that are optimized to handle only their current requirements. Also, the move to cloud-based patient engagement solutions would involve changing the current IT architecture, especially in hospitals that already serve as hubs connecting multiple physicians, labs, and pharmacists. 

Healthcare IT systems have high-priced software solutions. The maintenance and software update costs of these systems may be more than the software price. Support and maintenance services along with software upgrades , represent a recurring expenditure, which amounts to almost 30% of the total cost of ownership. 


Several factors, such as adopting  government initiatives that  support the adoption of HCIT solutions, rising government expenditure on healthcare facilities, and the presence of skilled IT experts in emerging Asian countries, such as China and India, are expected to support the growth of the patient engagement solutions market in the APAC region. 

Technological advancements play a key role in reforming the country’s healthcare management sector. China is currently facing challenges such as underfunded rural health centers, overburdened city hospitals, and a nationwide shortage of doctors. 

Based on functionality, the patient engagement solutions market is segmented into E-prescribing, virtual consultation, patient/client scheduling, and document management. In 2021, the patient/client scheduling segment accounted for the largest share of the global patient engagement solutions market. 

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