MarketsandMarkets forecasts the web filtering market size to grow from USD 2.88 billion in 2018 to USD 5.40 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 13.4% during the forecast period.
Many organizations rely on web filtering solutions to reduce the misuse of internet, enhance the productivity of their employees, and protect their high-value assets from security threats. Web filtering solutions include various types of filtering, such as Domain Name System (DNS) filtering, Uniform Resource Locator (URL) filtering, keyword filtering, file type filtering, and others (image filtering and profile filtering). The DNS filtering or DNS blocking is the process of restricting users to locate specific domains or websites on the internet. It provides protection from security threats, such as viruses, malware, ransomware, phishing attacks, and botnets, emerging from the internet. The URL filtering solution enables users to control access to websites by permitting or denying access to specific websites based on information contained in URL lists. Keyword filtering uses a weighed keyword scoring system and enables users to block the pages that may contain inappropriate content. Such comprehensive features are encouraging organizations to deploy web filtering solutions.
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With the proliferation of cloud-based solutions, the deployment of web filtering solutions in the cloud is preferred by most organizations. This helps them in monitoring and managing their critical IT assets and ensuring robust security. Owing to this reason, many verticals such as government, Banking, Financial Services, and Insurance (BFSI), IT and telecom, manufacturing, education, healthcare, retail, and others (media and entertainment, travel and transportation, and energy and utilities) are increasingly adopting web filtering solutions. Furthermore, companies are opting for cloud-based web filtering solutions, as they are cost-effective and offer better management.
The Small and Medium-sized Enterprises (SMEs) segment is expected to play a key role in the growth of web filtering market. This segment is expected to grow at a higher CAGR during the forecast period. The factors such as the misuse of the internet, increasing online malware, and sophistication levels of web attacks are encouraging SMEs to deploy web filtering solutions. Web filtering solutions help organizations in addressing these issues and enhancing their employees’ productivity.
Among various verticals, the education segment is expected to grow at the highest CAGR during the forecast period. This segment is highly focused on preventing students from the misuse of the internet. Moreover, the growing trend of Bring Your Own Device (BYOD) is allowing employees to work from remote locations, and thus organizations are focused on the productivity of their employees. Web filtering solutions help organizations minimize the misuse of the internet and enhance their employees’ productivity.
The web filtering market in Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period. The increasing adoption of cutting edge solutions to enhance productivity would drive the growth of web filtering and compliance management needs. Furthermore, rapid economic growth in the major APAC countries, along with regulatory reforms and economic stability, is expected to drive the growth of the web filtering market in the region. SMEs as well as large enterprises belonging to a range of verticals, such as government, BFSI, IT and telecom, education, healthcare, retail, and manufacturing, would increase their investments in web filtering solutions.
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