The global wheat protein market is estimated to be valued at USD 2.4 billion in 2021 and is projected to reach USD 3.1 billion by 2026, recording a CAGR of 5.0%. The wheat protein market has been largely driven by the growing demand for bakery products, the increasing popularity of plant-based foods, wheat protein being a suitable alternative for non-animal protein among vegans coupled with nutritional benefits for lactose-intolerant consumers.
COVID-19 impact on Wheat Protein market
The COVID-19 pandemic has had a profound impact on the wheat protein market. Given the growing consumer awareness of the impact of the pandemic on meat production, consumers began adopting plant-based alternatives instead. This resulted in a sales surge of over 500% for meat alternative brands. The pandemic has also influenced the sales of plant-based snacks, dairy alternatives, and supplements, as consumers move towards a healthier lifestyle.
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Opportunities: Growing potential for plant-based proteins due to increased affinity for sustainable food sources
Consumers these days look out for terms such as “natural”, “organic”, and “GMO-free” in order to make instant purchase decisions. As a result, plant-based protein products remain the more preferable choice, to rely on growth opportunities. The demand for plant-based proteins such as soy proteins, potato proteins, wheat proteins, pea proteins, etc., are projected to grow due to the positioning of these plant-based proteins as a sustainable food source. Furthermore, the cost advantage, and a certain level of awareness regarding the authenticity of naturally-sourced products, act as few reasons as to why the popularity of this market has been growing.
Challenges: Limited technological developments
Although the market for wheat protein is expected to witness progressive growth rates during the forecast period, limited technological developments in the market are expected to hinder higher growth rates. While related industries like those of whey protein and the market for gluten-free products are expected to invest substantially in research & development activities to develop better, convenient, and more consumer-suitable products, technological advancements in case of wheat proteins remain stunted. For example, FrieslandCampina DMV recently launched a new product called the Nutri Whey Hydro during Fi Europe 2017. This product was created by working on a specific and unique protein hydrolyzation process that was gentle in nature and helped optimize the taste and nutrition of the product simultaneously. Although the hydrolyzed protein market is expected to be gaining traction during the forecast period, one of the major challenges that the market faces, is its bitter and unpleasant taste. By advancing in new technological methods to optimize tastes and nutritional capabilities, the company has now successfully mitigated that challenge.
By product, wheat gluten segment is projected to dominate the wheat protein market during the forecast period.
The wheat protein market has been segmented into wheat gluten, wheat protein isolate, textured wheat protein, and hydrolyzed wheat protein. Wheat gluten dominated the global wheat protein market, in terms of both, value and volume. The wide range of functionalities of wheat gluten such as viscoelasticity, texturing, foaming, emulsification, and binding leads to its wide-scale usage in bakery products. Its role as an excellent meat alternative for consumers preferring vegetarian food products is expected to drive its demand during the forecast period.
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Europe is estimated to account for the largest share of the wheat protein market during the forecast period
In 2020, Europe is estimated to account for the largest share of the wheat protein market. Factors such as the growing investments by major players in the bakery industry, growing trend of vegan diets, and abundant availability raw materials such as wheat in this region have boosted the demand for wheat protein products in the European market. Furthermore, increased demand for bakery items such as cakes, pastries, and cookies will also drive the demand for wheat protein in the region.
This report includes a study of the marketing and development strategies, along with the product portfolios of the leading companies. It includes the profiles of leading companies such as ADM (US), Cargill (US), Agrana (Austria), MGP Ingredients (US), Manildra Group (Australia), Roquette (France), Glico Nutrition (Japan), Crespel & Deiters (Germany), Kröner-Stärke (Germany), Tereos Syrol (France), CropEnergies (Germany), and Gluten y Almidones Industriales (Mexico), Batory Foods (US), Kerry Group (Ireland), BENEO (Germany), Agridient Inc (US), AMCO Proteins (US), Tate & Lyle (UK), and PureField Ingredients (US)