The report “Plant Activators Market by Crop Type (Fruits & Vegetables, Cereals & Grains, Oilseeds & Pulses, Turf & Ornamentals), Mode of Application (Foliar Spray, Soil Treatment), Source (Biological, Chemical), Form, and Region – Global Forecast to 2023″, is estimated at USD 636.76 Million in 2018 and is projected to reach a value of USD 878.38 Million by 2023, at a CAGR of 6.6% from 2018 to 2023.
The market is driven by factors such as growing consumer preference for organic foods, new product registrations, decrease in arable land, and technological advancements in the agricultural industry. On the other hand, lack of awareness, increased prices of raw materials, and high R&D costs are the key factors hindering the growth of this market. This indicates that there is immense scope for the growth of the plant activators market, globally.
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The key players profiled in the report have a strong presence in the global plant activators market; these include Syngenta (Switzerland), Isagro (Italy), Plant Health Care (US), Arysta LifeScience (US), Nihon Nohyaku Co., Ltd. (Japan), Meiji Seika (Japan), Certis (US), Gowan (US), Futureco Bioscience (Spain), NutriAg (Canada), and Eagle Plant Protect Pvt. Ltd. (India).
These players adopted growth strategies such as expansions, investments, mergers, and acquisitions to cater to the increasing demand for plant activators. Companies have been expanding their operations in various geographies across the globe to establish themselves as leading players in the plant activators market. The core strength of the key players is strategic expansions, which are undertaken to enhance their presence in the plant activators market.
Companies such as Syngenta and Isagro focus on expanding their manufacturing capacities of plant activators to strengthen their presence in the market. Some key companies also adopted strategies such as mergers and acquisitions to expand their reach geographically.
Syngenta, one of the global leaders in the plant activators market, offers a wide range of plant activator products to increase crop yield and improve food quality. The company has advanced manufacturing facilities in Switzerland, the US, the UK, France, India, China, and Brazil. Syngenta focuses on strengthening its market position by adopting strategies such as expansions by setting up new facilities as well as expanding the capacities of its existing facilities. In October 2016, Syngenta invested USD 240 million to set up production facilities in Brazil and Switzerland, which expanded its production capacity to cater to the increasing demand for plant activators in these countries.
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Arysta LifeScience is a global specialty chemicals manufacturing company, primarily engaged in offering a wide range of products such as insecticides, herbicides, fungicides, biostimulants, and other value-added nutrients. In June 2017, Arysta LifeScience acquired Verios Agro Pty Ltd (South Africa) and Veriprod Pty Ltd (South Africa) (collectively, “Verios”). This acquisition helped the company increase its presence in the African market. The company focuses on offering a diverse range of plant activators products that adhere to the government policies and regulations of different regions.
