The automotive operating system market size was valued at USD 12.7 billion in 2022 and is expected to reach USD 25.8 billion by 2030, at a CAGR of 9.2% during the forecast period 2022-2030. Factors such as growing number of ECUs/domain controllers in vehicles, along with the increase in the penetration of ADAS technology in vehicles will boost the demand for the automotive software such as OS. Increase in developments related to autonomous vehicles, in conjunction with rising penetration of electric vehicles will create new opportunities for this market. Companies operating in the automotive operating system market are focusing on product enhancement in order to gain competitive advantage in the global market.
Market Dynamics:
Driver: Growing number of ECUs/domain controllers in vehicles
Every vehicle requires electronic-based components in its powertrain and chassis systems, body electronics and connectivity systems, and safety and convenience systems. Some of the increasing applications of electronic-based systems in vehicles are automatic transmission, voice recognition and biometric systems, antilock braking systems, power steering, blind spot detection, lane departure systems, headlights, ADAS, and park assist technologies. These applications are controlled by one or more ECUs. With the addition of advanced and connected technologies in a vehicle, the complexity and number of ECUs have also increased in recent years. This, in turn, will increase the need for automotive operating systems in the near future.
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Opportunity: Advent of software-defined vehicles
The automotive industry has started shifting its focus towards software-centric vehicles from hardware-defined vehicles. This transformation has given birth to software-defined vehicles. The features and functions of these vehicles are primarily enabled through automotive software. Today, most premium vehicles have up to 150 million lines of software codes, which are typically proportionate among hundreds of electronic control units (ECUs) and a rising number of cameras, RADAR, and light detection and ranging (LiDAR) devices, among others.
In the past, automotive manufacturers used to differentiate their product offerings with mechanical features such as torque and horsepower. However, in today’s scenario, consumers/buyers are interested in features defined by software such as infotainment innovations, intelligent connectivity solutions, driver assistance features, and V2X communication solutions. The increasing demand for these features will, in turn, increase the need for automotive operating systems, software platforms, etc. All the above factors are expected to bolster the revenue growth of the automotive operating system market during the forecast period.
Android segment is estimated to account for significant market during the forecast period (2022-2030)
Android segment is expected to witness significant growth in the automotive operating system market during the forecast period (2022-2030). The adoption of Android-based OS is growing, with its wireless mode already running in more than 100 million vehicles. Google is pulling out the Android smartphone playbook and attracting automakers with a car-specific version of Android, called the “Android Automotive OS”. Android Automotive is an open-source platform that runs on other operating systems. It allows access to the Google Play ecosystem and advanced Google Assistant features. This will allow passengers to use the Play Store, Google Maps, Google Assistant, and other Android apps without an Android smartphone. Android Automotive OS supports several applications, such as messaging apps, navigation apps, Point of Interest (POI) apps, Internet of Things (IoT) apps, and video apps. According to primary inputs, the Android OS is likely to gain a significant share by 2028 in the market. All the aforementioned factors are expected to drive the Android-based operating system market during the forecast period.
Light commercial vehicles segment is expected to have significant growth opportunities during the forecast period
The light commercial vehicles segment is estimated to hold the second-largest market share in terms of value in 2022. North America and Asia Pacific are projected to lead the market. There has always been a high demand for vans from the logistics sector. OEMs are also offering an increasing number of LCV models in the Asia Pacific market. In December 2021, Mahindra & Mahindra announced its plan to launch 14 new models in the LCV segment in the Indian market. The upcoming LCVs include 6 new electric LCVs, and among these 6 electric LCVs, 4 will be for last-mile connectivity. These vehicles are expected to be launched in India by 2026. In 2020, United Parcel Services (US) announced that it had ordered 10,000 light-duty electric vans from Arrival for North America and Europe. All these aforementioned factors are anticipated to augment the revenues for autonomous segment of the automotive operating system market during the forecast period.
“Europe is expected to have noticeable share in the automotive operating system market by 2030.”
Europe is expected to have significant growth in the Automotive Operating System Market during the forecast period. Countries considered under this report for Europe are France, Germany, Italy, the UK, Spain, and the Rest of Europe. Europe is home to some of the top Tier I suppliers in the automotive sector, such as Continental AG, Robert Bosch GmbH, and ZF Friedrichshafen AG. The presence of these companies would also contribute to the growth of the European automotive operating system market during the forecast period. The region is among the largest markets for passenger cars, particularly premium cars (C segment and above). The high volume of premium car sales can be attributed to the high purchasing power of European buyers. Germany is estimated to hold a significant share of the European automotive operating system market in terms of value in 2022.
Key Market Players
The automotive operating system market is dominated by major players including BlackBerry Limited (Canada), Automotive Grade Linux (US), Microsoft Corporation (US), Apple Inc. (US), and Alphabet Inc. (US). These companies offer automotive operating system and have strong distribution networks at the global level.
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