The report studies the important growth strategies adopted by the market players between 2013 and 2016 to expand their presence and increase their shares in the global coating pretreatment market. Chemetall GmbH (Germany), Henkel AG & Co. KGaA (Germany), PPG Industries(U.S.), Nihon Parkerizing Co., Ltd. (Japan), Nippon Paint Co., Ltd. (Japan), The Sherwin-Williams Company (U.S.), Axalta Coating Systems LLC(U.S.), 3M Company (U.S.), AkzoNobel N.V.(The Netherlands), and Kansai Paint Co., Ltd.(Japan) are the most active and major players in the coating pretreatment market.
New product launches and mergers & acquisitions are the main strategies adopted by the industry players to achieve growth in the coating pretreatment market. Both strategies accounted for 36% share each of all the growth strategies adopted by the market players. Increasing demand for coating pretreatment in different applications, such as building & construction, automotive & transportation, and appliances industry, has encouraged companies to launch new products to cater to all the applications of coating pretreatment. The market players are focusing on improving their product portfolio to enter new applications market and increase their global market share. PPG Industries (U.S.) and Chemetall GmBH (Germany) are some of the leading market players that adopted this strategy to develop their businesses.
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Besides new product launches and mergers & acquisitions, expansions is also one of the popular growth strategies adopted by the key market players. This strategy accounted for a share of 25% of the total number of growth strategies adopted by the players. Companies such as Nippon Paint and PPG Industries are focusing on increasing their presence by opening production facilities in developing countries to meet the rising demand for coating pretreatment. The strategy of joint ventures accounted for a share of 9% of the total number of growth strategies adopted by the players.
The market of coating pretreatment was dominated by Chemetall GmbH, Henkel AG & Co. KGaA Nippon Paint and PPG Industries in terms of development in the market; these are the key active players who have a strong regional presence in the coating pretreatment market. They adopted growth strategies such as expansions, mergers & acquisitions, new product developments & launches, agreements, and collaborations. Chemetall GmbH and PPG Industries accounted for 67% of the total coating pretreatment market activities between 2013 and 2016. Chemetall GmbH, a leading company in terms of new product launches and mergers & acquisitions between 2013 and 2016, has completed the acquisition of all shares of its Shanghai Chemetall joint venture and is now the sole owner of the Shanghai Chemetall entity. It also launched a new coating pretreatment product, called GardoFlex, for application in the automotive industry.