The global connected motorcycle market is poised for significant growth, with a projected increase from USD 55 million in 2021 to USD 757 million by 2027, at a remarkable CAGR of 54.7%. This growth can be attributed to several factors, including the rising sales of premium motorcycles worldwide, growing demand for motorcycle safety and driver assistance, increasing interest in usage-based insurance and infotainment systems for motorcycles, and upcoming regulations for rider safety in various countries.
The commercial segment is expected to be the largest market during the forecast period, catering to fleet managers, insurance providers, and other service providers. These stakeholders rely on real-time vehicle data collected through tracking devices installed in motorcycles. Usage-based insurance, along with value-added services such as theft alerts, crash assistance, and roadside recovery, is driving the demand for connected motorcycles in the commercial sector. Furthermore, vehicle telematics provides new revenue opportunities for original equipment manufacturers (OEMs) and third-party service providers, as they can analyze vehicle data to offer tailored services and improve warranty claim processes.
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The eCall system is estimated to hold the largest market size during the forecast period. This system automatically contacts the nearest emergency call center in case of a crash or collision, thereby increasing the chances of survival for motorcyclists. Europe is expected to have a growing demand for connected motorcycles, with key markets such as Italy, France, Germany, Spain, and the UK driving the growth. European OEMs and foreign manufacturers are entering the market to meet the demand for premium and high-performance motorcycles. Additionally, regulations mandating the inclusion of the eCall system in cars are expected to extend to motorcycles, further fueling the demand for connected motorcycle features in the region.
Major OEMs and component manufacturers dominate the connected motorcycle market, with companies such as Yamaha, Suzuki, Kawasaki, BMW, Harley Davidson, Bosch, and Continental AG leading the industry. Software providers, platform providers, and network providers are also collaborating to develop products and services for the connected motorcycle ecosystem. These companies, along with stringent safety regulations in European countries, are expected to drive the demand for connected motorcycles.
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In summary, the connected motorcycle market is set for substantial growth driven by increasing sales, demand for safety features, usage-based insurance, and regulatory requirements. The commercial segment, eCall system, and Europe are expected to be key drivers of market expansion. Major players in the automotive industry, along with software and network providers, are actively developing connected motorcycle technology to cater to the growing demand.
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