Sustainable Growth Opportunities in the Food Fortifying Agents Industry

The report Food Fortifying Agents Market by Type (Minerals, Vitamins, Carbohydrates, Prebiotics, Probiotics), Application (Cereal & Cereal-based Products, Bulk Food Items), Process (Drum Drying, Dusting) and Region – Global Forecast to 2027” The global food fortifying agents market size is projected to reach USD 128.0 Billion by 2027, growing at a CAGR of 10.1% from 2022 to 2027.The demand for food fortifying agents is driven by the increasing adoption of fortifying agents in various food & beverage, pharmaceuticals, dietary supplements and pet food manufacturing industries. Significant changes in the food fortifying agents industry over the last two decades have resulted in the high demand for dietary supplements, fats & oils, beverages, cereals & cereal-based products, dairy & dairy-based products and infant formula.

Asia Pacific region is witnessing the highest growth rate in the market.

Food fortifying agents market in Asia Pacific region is driven by busy lifestyle and increasing disposable incomes of the consumers. The application of these agents is expected to increase at a fast pace due to the increasing demand from consumers. Across Asia Pacific, proteins & amino acids are one of the rapidly growing segments. Key markets in the region include China, India, Japan, and Australia & New Zealand. These countries have vast areas under agriculture and production of high-fiber content plants & oilseeds, primary raw materials for fiber & specialty carbohydrate ingredients.

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Processed food industry in the Asia Pacific region is experiencing growth with the changing lifestyles of customers. The food & beverage industry is currently undergoing a dramatic transformation in response to rapid urbanization, diet diversification, and liberalization of foreign direct investment in the food sector. Rising incomes, purchasing power, and consumer demand for nutritional & healthy products also provide promising prospects for growth and diversification in the region’s food sector further proliferating the demand for market.

Top players analyzed:

Cargill (US)

DSM (Netherlands)

CHR. Hansen Holdings A/S (Denmark)

DuPont (US)

BASF SE (Germany)

Arla Foods Amba (Denmark)

Tate & Lyle (UK)

Ingredion (US)

Archer Daniels Midland Company (US)

Nestle SA (Switzerland)

The Evolution of the Food Fortifying Agents Market

Over the past few decades, the food fortifying agents market has undergone a significant transformation. What began as a simple process of adding iodine to salt to prevent goiter has evolved into a sophisticated industry that produces a wide range of additives to fortify foods with essential nutrients. The growth of the market can be attributed to a number of factors. One of the main drivers has been the increasing awareness about the importance of a balanced diet and the role that essential nutrients play in maintaining optimal health. With the rise of chronic diseases such as obesity and diabetes, consumers are becoming more interested in eating foods that are not only tasty but also good for them.

Food Fortifying Agents Market Dynamics

Increasing demand for fortifying agents in dietary supplements

The major driving factor for food fortifying agents is rising demand for dietary supplements. Consumer awareness about dietary supplements is increasing due to their changing lifestyle. The usage of vitamins, minerals, and food that enhances immunity, organic goods, supplements, and other dietary aids has considerably expanded. People have been encouraged to switch to nutraceuticals such as dietary supplements because of rising disposable incomes and expanding consumer health awareness. People are more likely to take multivitamins and minerals in the form of capsules and tablets as a result of lifestyle changes and increased knowledge of fitness and health.

Technical assistance by governments

The FAO supports and strengthens fortification initiatives across various areas as a result of the need for technical assistance for a number of additional components across several sectors. Providing technical support to establish new food laws or review existing ones, strengthen the legal ramifications of fortification, and related food control are some of the initiatives being undertaken by the organization. Strengthening in the food control systems by providing assistance to personnel, inspection services, and laboratories for the assurance of product quality as well as gathering and analysing trustworthy data for monitoring and evaluation purposes, collaboration with different industry groups, national or regional laboratories are also being undertaken by the government organizations.

High cost involved in R&D activities

These restrictions include a lack of national regulations on food augmentation and a low private-public partnership. Small and Medium Enterprises’ limited technological and economic capacity, involvement with subject matter experts, and lack of rules and food laws are the bottlenecks in development of food fortification initiatives. Food fortifying agents require high investment in product development and innovations, which lead to an increase in the product’s cost. Additionally, the control and monitoring of products to evaluate the quality of fortified foods are prevented by a lack of high-quality laboratories, thereby hampering the market growth.

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In the food fortifying agents market, dietary supplements application segment is registering the highest growth during the forecast period.

Growing incidences of chronic diseases, rise in the aging population, and the growing trend of health & wellness is driving the dietary supplements segment. It is projected to grow at the highest CAGR of 10.2% from 2022 to 2027. Dietary supplements are concentrated sources of nutrients or other substances with nutritional or physiological benefits, either provided alone or in combination, marketed in a pharmaceutical dose form and administered orally. Many European countries have adopted the highly restrictive CODEX standards for the supplements, which eliminate the consumer’s ability to purchase dietary supplements in therapeutic dosages. Codex Alimentarius (Latin for “Food Code”) is the United Nation’s proposed set of international guidelines for nutritional supplements, food handling, production, and nutrients.

Middle-class consumers in Asia are also showing an interest in nutrition and supplements due to urbanization and increasing income levels. This has led to an increase in the demand for omega-3 nutritional supplements due to the numerous health benefits they provide.