In-vehicle Infotainment Market Projected to reach $38.4 billion by 2027

In-vehicle Infotainment Market

The In-vehicle Infotainment Market is projected to grow from USD  20.8 billion in 2021 to USD  38.4 billion by 2027, at a CAGR of 10.8%. The in-vehicle Infotainment system aggregates all the infotainment functions of the vehicle, including tuner reception, media connectivity, audio playback, navigation, and HMI. It offers solutions such as audio/video entertainment and information content, including radio, media player, TV and video, telephony, navigation, speech control, apps, and connectivity features, which bring digital life right on the road. Asia-Pacific remains the key market for in-vehicle infotainment, though the demand is also substantial in Europe and North America.

Market Dynamics

DRIVER: Growth of smartphone industry and use of cloud technologies

It is estimated that by the end of 2030, half of the total car cost will be dedicated to automotive electronics only. The growth drivers would be electronics and sensors along with infotainment systems. As the below graph depicts, the sales of smartphones was 4.4 billion units in 2017 and is expected to reach at 6.6 billion units in 2022 and would further reach ~7.3 billion by 2025.

Further, the usage of Android-based smartphones has remarkably increased by 49.89% from 2017 to 2022. A similar trend is being expected in the automotive sector because Android operating systems are one of the popular choices of most of the OEMs for mid- to high-end car segments. The increase in sales of low-end cars has resulted in cost optimization of Android-based chipsets that are embedded in the infotainment system, thereby driving the Android OS market for automotive infotainment systems. Infotainment systems with advanced smartphone integration are trending in the automobile industry. Recent to add to the list is the advanced technology available in Skoda Slavia. There is a choice of two advanced infotainment systems for the new Slavia. These allow smartphones to be paired via SmartLink technology and provide access to mobile online services. Both are operated entirely via the central, color touchscreen, which measures 7 inches in the Active specification.

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OPPORTUNITY: Government mandates on telematics and e-call services

Technologies such as telematics and in-vehicle infotainment are currently in their primary phase of development and deployment, and these technologies are expected to have a positive impact on the safety and security of commuters in the future. The regulatory bodies are keen on imposing regulations for the implementation of telematics solutions. Many developed and developing countries such as the US, Brazil, Russia, and the EU have either launched or have planned to introduce telematics-related mandates for services such as emergency call (e-call) and stolen vehicle tracking (SVT). Developing countries such as China and India also following the trend of laws on passenger safety and security, which will boost the market for telematics and infotainment solutions.

As mentioned in below table, governments of some countries have initiated the mandatory safety measures in passenger vehicles such as emergency assistance in case of accidents and e-calls, which includes the vehicle making an emergency call to the state helpline and directing the precise GPS coordinates of the place where the accident has taken place.

Thus, the implementation of such government regulations for passenger cars and commercial vehicles to ensure the safety of drivers and passengers through features such as navigation, voice control, driver assistance, and other features is expected to offer growth opportunities in the in-vehicle infotainment market.

Key Market Players:

The in-vehicle Infotainment market is consolidated. Harman International (US), Panasonic Corporation (Japan), Alps Alpine Co Ltd (Japan), Robert Bosch GmbH (Germany), and Continental AG(Germany) are the key companies operating in the in-vehicle infotainment market.

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