The global lawn mower market size was valued at USD 23.5 billion in 2022 and is expected to reach USD 33.6 billion by 2027, growing at a CAGR of 7.4% from 2022 to 2027. The rising sports activities and golf lawns would drive the institutional demand for lawn mowing machines. Owing to their higher capacity and greater output, the riding lawn mowers or zero-turn mowers are projected to lead the global lawn mower market. Alternatively, the growing convergence of automation and the development of IoT would drive the demand for robotic lawn mowers. The robotic lawn mowers also eliminated the safety issues associated with traditional lawn mowers. With the increase in urban spaces and lawn areas around the residential places, the need for residential lawn mowers would rise and would further fuel the demand for robotic lawn mowers.
Increased demand for lawn mowers for residential purposes
The growing urbanization across regions has been attributed to the growth of residential spaces with lawns and increasing demand for mechanized lawn mowers to maintain the lawns across vicinities. According to the United Nations Revision of World Urbanization Prospects, 68% of the world’s population will live in cities by 2050, up from 55% in 2018. This urbanization necessitates the development of smart cities and green spaces, which requires the construction of new structures and the upkeep of public green areas and parks. With a substantial economic expansion in the last 25 years, many of the world’s population enjoys more economic affluence. According to the World Economic Forum estimates, in 2019, consumers’ purchasing power in different regions will increase. All these factors are increasing the demand for lawn mower machines globally. Various players offer lawn mower renting services to address the rise in demand. This rise in spending is anticipated to increase the number of green spaces around cities, necessitating the use of lawn mowers, resulting in an increased demand across the globe.
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Developments and growing popularity of electric and robotic mowers to drive demand
Emerging technologies like AI in robotic systems can help automate lawn mowing systems with better cutting efficiency. Some robotic mowers have integrated functionality within apps to alter settings or schedule mowing times and frequency and manually control the mower with a digital joystick. Technologies like embedded GPS in modern robotic lawn mowers allow them to automatically mow around obstacles or even go to sleep when it starts to rain. Most robotic mowers use a random approach, in which the machine bounces around on the grass until it strikes the boundary wire that limits the operating area. Then it switches direction until it hits the wire again. This could take a long time, depending on the lawn size. Hence, the equipment must be running at all times. Several robotic mowers, such as Indego by Bosch, construct a garden map before systematically tackling the work.
Asia Pacific lawn mower market to register the fastest growth over the forecast period
The Asia Pacific market would witness the fastest growth during the forecast period, especially in Australia and China. The region has recently seen many foreign companies offering new technology-driven robotic and walk-behind lawn mowers. An increase in disposable family income and people’s interest in gardening activities in emerging economies have opened new avenues and created several opportunities for lawn mower manufacturers in the region. Robotic lawn mowers are estimated to register the fastest growth in Asia Oceania due to rising automation and efficiency desired in lawn mowing operations. The increasing popularity and domestic production of robotic and electric lawn mowers are the major factors driving the market in the region. The region, thus, offers lucrative opportunities and tremendous potential for lawn mower manufacturers.
Key Market Players
The lawn mower market is primarily dominated by globally established players John Deere (US), Honda Motor Co Ltd. (Japan), The Toro Company (US), Husqvarna (Sweden), MTD Products Inc (US), and Kubota (Japan). These companies are consistently developing new products, adopted expansion strategies, and undertook collaborations, partnerships, and mergers & acquisitions to gain traction in this high growth lawn mower market across different regions.
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