The global lawn mower market is expected to witness significant growth, with a projected value of USD 33.6 billion by 2027, compared to USD 23.5 billion in 2022, at a CAGR of 7.4% during the forecast period. The increasing demand for lawn mowers for residential and commercial purposes, along with the rising popularity of robotic lawn mowers, has contributed to the growing demand for lawn mowers worldwide.
Among the various types of lawn mowers, robotic lawn mowers are anticipated to be the fastest-growing segment. The construction of new residential properties has led to an increased demand for landscaping services, resulting in the replacement of outdated lawn mowers and a surge in demand for robotic lawn mowers. Robotic lawn mowers are environmentally friendly and require minimal human intervention, making them highly sought-after, especially in Europe, where automation and IoT advancements are driving their popularity. Key players in the robotic lawn mower segment include Husqvarna, Honda, Robomow, and iRobot Corporation, which are investing heavily in research and development to enhance automated mowing solutions.
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The electric lawn mower segment is projected to be the fastest-growing segment in terms of propulsion type. Electric mowers, including robotic ones, offer advantages such as lower installation and operational costs compared to traditional internal-combustion engine (ICE) lawn mowers. They also generate less noise and produce no harmful emissions, aligning with environmental concerns and stringent government regulations. The electric lawn mower market is further fueled by developments in battery driving ranges and the launch of various electric mower models. Notably, California regulators have voted to ban the sale of new gas-powered leaf blowers and lawn mowers starting in 2024, further driving the demand for electric alternatives.
The Americas region is expected to be the largest market for lawn mowers, driven by its advanced industry and product development focus. Major players in the region include John Deere, MTD Products Inc, The Toro Company, Honda Motors Co. Ltd., and Husqvarna. The United States, in particular, dominates the American lawn mower market due to its large customer base and high disposable income levels. Canada also has a significant lawn care industry, with a majority of residents owning lawns, while Mexico and Brazil are witnessing growth in the demand for lawn mowers, primarily for walk-behind models.
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Key players in the lawn mower market include John Deere, Honda Motor Co Ltd., The Toro Company, Husqvarna, MTD Products Inc, and Kubota. These companies are actively involved in new product development, expansion strategies, collaborations, partnerships, and mergers and acquisitions to capitalize on the high-growth potential of the lawn mower market across different regions.
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