Mobility as a Service market is projected to grow from USD 5.7 billion in 2023 to USD 40.1 billion by 2030, at a CAGR of 32.2% over the forecast period. With rapid urbanization, congestion and traffic-related challenges are increasing. MaaS offers a solution by providing users with multimodal transportation options, which in turn reduces the number of private vehicles on the road, and alleviates traffic congestion. In most cases, these services are flexible and highly customized per independent user. Faster internet connectivity, falling vehicle ownership, and the need to reduce traffic congestion and vehicular emissions will fuel the demand for seamless MaaS applications for end-to-end multimodal transport solutions.
Ride Hailing service type to dominate the services provided by MaaS application.
Historically, more and more consumers are opting for car-sharing apps and ride-hailing services. Some ride-hailing apps, such as Uber and Lyft, have already observed a meteoric rise; there are several startups entering the space as well which is likely to intensify the competition level. Ride-hailing services are likely to witness the growth of rates upward of 30% annualized. Several established OEMs are getting involved in car-sharing initiatives. Incorporating both car-sharing and car rental services within the MaaS framework enhances the diversity of transportation options available to users, catering to a wide range of travel needs and preferences. The car-sharing and Car rental market is likely to grow up to ~ USD 27 billion. This increasing demand for car-sharing services will, in turn, drive mobility as a service market.
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Payment Engines are the fastest-growing solution type.
Payment engines are a critical component of a MaaS system since service providers use various gateways for online payment processing after they have used their chosen service. Payment plans for users may range from a pay-per-trip/pay-as-you-go offer to partial or full subscriptions.
Currently, the market share of payment engines is ~10%, which is likely to grow fast as more customers demand smoother ticketing solutions. Typically, only one or two payment options other than cash, such as payment merchants, credit card, and payment wallets, are offered. Hence, these services have limited investment. However, with digital payments gaining popularity post-pandemic, investment in these solutions is likely to increase.
The pandemic has resulted in a majority of customers shifting toward contactless and cashless payment methods. The expansion of MaaS service providers in new regions and the option to make payments in foreign currencies will fuel the growth of the payment engine segment.
Asia Pacific region holds the largest market share in the mobility as a service market in terms of value.
Asia Pacific owing to its large population will hold a significant share of the MaaS market. This is also fueled by the presence of strong MaaS service providers such as DiDi in China, Ola & Uber in India, and Grab in Singapore. Singapore leads the region in terms of MaaS application test center. The Singapore Smart Mobility 2030, as part of Singapore’s Smart Nation plan, is allotted a budget of USD$1.7 billion and primarily focuses on developing autonomous taxis, buses, and shuttles. This development is likely to attract MaaS integrators to the region to boost the growth of the market. Integration of payment systems will play a key role in this region. For example, the Unified Payment ID (UPI) service in India allows its users to pay digitally just with their phones using a simple PIN. Such technologies can be integrated with MaaS applications to smoothen the multimodal integration of transport services and decongest the overpopulation of urban cities in this region.
Key Players
Prominent Mobility as a Service Companies include Citymapper (UK), MaaS Global (Helsinki), Skedgo (Australia), FOD Mobility UK Ltd. (UK), and Moovit (Israel) are the leading mobility as a service providers in the global market.
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