Mud, Magic, and Sustainable Design: Unveiling the Allure of the Earthen Plasters Market


The global earthen plasters market size is expected to grow from USD 86 million in 2021 to USD 103 million by 2026, at a CAGR of 3.5% during the forecast period. The driving factors for the earthen plasters market is the advantages of clay plasters over other natural plasters, the growth in industrial, commercial & residential construction activities. This driving factor is boosting the demand for earthen plasters industry. 

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Earthen plasters manufacturers are the most important players in the value chain as they produce and provide various product types of earthen plasters based on their required properties for the specific applications. The applications are walls, roofs, floors, masonry and agriculture. This provides additional value to the chain. 

Aluminum is the largest market of earthen plasters with a 28% share, globally. Earthen plasters products are used as a wall finish, consider brickwork, cob, or straw bale interiors or exteriors. It protects the building’s structural and insulating components, as well as the texture and colour.

American Clay Enterprises LLC (US), Clayworks (India), Claytech Baustoffe Aus Lehm (UK), Conluto (Germany) and (Lithuania), among others, are the leading earthen plasters manufacturers, globally. These companies have done numerous projects across the globe to earn a competitive advantage in the earthen plasters market.

American Clay Enterprises, LLC is the largest player in the market. The company provides sustainable clay plasters and associated products, which are healthy and creative solution for beautiful interiors. The sustainable clay plasters offer a non-toxic alternative for residential and commercial interior wall coverings and are unparalleled in quality, health, beauty, and value. The company has 8 clay plaster finishes, 239 color combinations, and multiple application processes that allow material to go on almost any substrate and enhance designer’s inspiration.

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Clayworks is the second-largest player of the earthen plasters market, globally. The company is an award-winning manufacturer and one of the country’s leading clay plaster experts of natural clay plaster wall finishes, providing unique products to the retail markets. The company also offers a bespoke design service to support discerning client for interior wall finishes and has provided services to companies such as Paul Smith, Nando’s and Burberry. The company works on the most prominent rating systems such as Bream, LEED, SKA and Green Seal, to evaluate, quantify and provide verifiable performance criteria evaluations.