New Revenue Sources in the Juice Concentrates Industry

The juice concentrates market has been a significant segment within the global beverage industry. Juice concentrates are concentrated forms of fruit or vegetable juices, typically obtained by removing the water content from the juice. This process helps in reducing the volume for transportation and storage, while also extending the product’s shelf life. At a 4.9% CAGR, the global juice concentrates market size is projected to grow at US$ 93.7 billion by 2027. In 2022, its valuation was US$ 73.7 billion.

Key points about the juice concentrates market include:

Types of Juice Concentrates:

  • Fruit Concentrates: Common fruits used for concentrates include orange, apple, grape, pineapple, and others.
  • Vegetable Concentrates: Tomato concentrate is a prominent example.


  • Juice concentrates are used in various industries, including the production of beverages, bakery products, dairy, and confectionery.
  • In the beverage industry, they are utilized for making fruit juices, nectars, soft drinks, and other flavored drinks.

Juice Concentrates Industry Drivers:

  • Demand for Natural Ingredients: Consumers are increasingly seeking products made with natural ingredients, and juice concentrates often meet this demand.
  • Convenience and Shelf Life: Concentrates offer convenience in handling and transportation and have an extended shelf life compared to regular juices.

Juice Concentrates Industry Trends:

  • Functional Beverages: Juice concentrates are being used in the production of functional beverages, incorporating health-promoting ingredients.
  • Clean Label: There is a growing trend towards clean label products, driving the demand for concentrates without artificial additives or preservatives.


  • Health Concerns: Despite the natural aspect, some concentrates may have high sugar content, leading to concerns about their impact on health.
  • Competition from Fresh Juices: The rise of fresh and cold-pressed juices poses a challenge to the concentrates market.

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How Juice Concentrates are Squeezing into the Beverage Boom?

Fueled by the booming beverage industry, the demand for juice concentrates is on the rise globally. Manufacturers are catering to consumer preferences for fruity drinks by introducing innovative new products.  Furthermore, the health-conscious trend is driving the juice concentrate market. These concentrates provide the essential nutrients needed for health and energy drinks, which are in high demand. This trend is particularly strong in developed regions like Europe, where flavoured milk is popular, and fruit concentrates are used to satisfy consumers’ desire for tasty beverages.

North America is projected to be the second-largest market in juice concentrate industry.

The North American juice concentrates market has an important share in the markets of fruits such as cranberry, lime, and lemon. The markets within North America studied for this report are the US, Canada, and Mexico. The U.S. contributes to two-thirds of the global cranberry production, and hence, the number of manufacturers of cranberry concentrates in this country is high. The juice concentrate market in Canada faces competitive pressure and unfavorable consumer trends. The manufacturers are most strongly affected by the change in per capita income, health trends, prices of substitutes, and weather conditions. This is due to the geographic location of the country. The increased demand for convenience food products offers growth opportunities to juice concentrate manufacturers. Major players in the juice concentrate market in the region are also innovating their product offerings to improve their product portfolios.

Leading organizations outlined

Archer Daniels Midland Company (US), Südzucker AG (Germany), Ingredion Incorporated (US), SunOpta, Inc (Canada), Kerry Group PLC (Ireland), IPRONA SPA (Italy), Symrise AG (Germany), Döhler Group SE (Germany), SVZ International B.V (Netherlands), and Kanegrade Limited (UK).

Key questions addressed by the juice concentrates market report –

How big is the global juice concentrates market in the coming years?

What was the size of the global juice concentrates market in 2022?

What is the target market for juice products?

Who are the juice concentrates manufacturers and suppliers in the USA?

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How New Technologies are Shaping the Juice Concentrate Market?

  • Enhanced Extraction Techniques: New methods like pulsed electric field (PEF) and high-pressure processing (HPP) are helping extract more juice and essential nutrients from fruits and vegetables. This translates to more concentrated flavors and potentially higher yields for manufacturers.
  • Minimal Heat Treatment: Technologies like aseptic processing minimize heat exposure during concentrate production. This helps preserve the natural flavors, colors, and vitamins of the fruits and vegetables, making the concentrates a more attractive option for health-conscious consumers.
  • Advanced Drying Technologies: Freeze-drying and spray drying techniques are being refined to create better quality powdered juice concentrates. These concentrates offer extended shelf life, easier transportation, and the potential for new applications in food products.
  • Membrane Filtration: Improved membrane filtration systems allow for more efficient removal of unwanted elements like water and impurities from the juice. This results in a more concentrated product with a stronger flavor profile.
  • Biopreservation Techniques: Techniques like natural antimicrobials and bio-based packaging are being explored to extend the shelf life of juice concentrates without relying on artificial preservatives. This caters to the growing demand for clean-label products.