The rising incidence of dental diseases, the rising number of practicing dentists on a global scale, and technological advancements in oral care products are the major factors driving the growth of the oral care market. On the other hand, product recalls for the oral care market are expected to restrain the market’s growth. Moreover, the adverse effects of teeth whitening products pose a major challenge to the growth of this market.
According to research report the oral care market size is projected to reach USD 54.9 billion by 2026 from USD 47.2 billion in 2021, at a CAGR of 3.1% during the forecast period.
In this report, the global oral hygiene market is segmented by product, distribution channel, and region.
Based on product, the toothpastes segment accounted for the largest share of 51.3% of the oral care products market in 2020. The high market share of this segment can largely be attributed to the high adoption of toothpastes for the maintenance of oral hygiene and the growing awareness of the utility of these products in the prevention of dental caries.
The toothbrushes accessories segment is expected to grow at the highest CAGR of 3.8% during the forecast period. The high growth rate of this segment can primarily be attributed to the high adoption of toothpastes owing to their accessibility, the increasing awareness of dental hygiene, and the promotion of teeth whitening and reduction of tooth sensitivity.
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Based on distribution channel, the oral care market is segmented into consumer stores, retail pharmacies, online distribution, and dental dispensaries. The consumer stores segment accounted for the largest share of 61.7% of the oral hygiene market in 2020.
In contrast, the online distribution segment is expected to grow at the highest CAGR of 9.5% in the forecast period. The increasing number of internet users and advantages such as low costs, free deliveries, availability of multi-brand oral care products, and the convenience of purchasing along with product comparison is the key growth drivers for this segment.
Based on region, the oral care market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East Africa. The Asia Pacific region accounted for the largest share of 31.6% of the oral hygiene market in 2020.
The major factors driving the growth of the Asia Pacific region for the oral care market include the growing awareness of oral care oral hygiene products in this region, rising disposable income, increasing aging population in certain countries, and rising investments in dental healthcare. The Asia Pacific market is also estimated to grow at the highest CAGR during the forecast period.
The prominent players in the global oral care market include Colgate-Palmolive Company (US), Procter Gamble (US), GlaxoSmithKline plc (UK), Unilever plc (US), and Koninklijke Philips N.V. (Netherlands).
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