Personalized Nutrition Market Overview
The personalized nutrition market is a segment of the health and wellness industry that focuses on tailoring nutritional recommendations and products to individuals based on their unique genetic makeup, lifestyle, health status, and personal goals. This approach acknowledges that one-size-fits-all dietary recommendations may not be optimal for everyone and that personalized interventions can lead to better health outcomes.
The global personalized nutrition market is estimated to reach $23.3 billion by 2027, growing at a 15.5% compound annual growth rate (CAGR). The global market size was valued $11.3 billion in 2022.
Factors driving the personalized nutrition market growth
The demand for personalized diets and supplements has increased significantly as people become more conscious of holistic well-being. The growing consumer health awareness and rising disposable income across regions have encouraged individuals to shift towards personalized nutrition. Due to increased health awareness, consumers are increasingly seeking personalization in their daily experiences and moving away from the ‘one-size-fits-all’ approach. There is an increasing trend of adopting a genetically based personalized diet, driven by consumers’ growing nutrition-specific preferences. This trend has led to high demand for individually customized diets. People are increasingly transitioning from regular supplements to personalized dietary supplements and nutrition plans customized according to their genetic make-up, addressing their specific health concerns.
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What technological advancements are expected to support the growth of the personalized nutrition business in the coming years?
The personalized nutrition industry is primed for growth, fueled by a confluence of technology and scientific advancements. Consumers are increasingly empowered by wearables and tracking apps to understand their health and personalize their diets. Research in genomics and gut health is enabling companies to develop targeted solutions like DNA testing kits and personalized supplements. This trend extends to innovative delivery methods, such as 3D-printed gummies packed with specific nutrients based on a consumer’s unique profile. From DNA-driven plans to these customized edibles, a range of technologies are poised to propel the personalized nutrition industry forward.
Personalized Nutrition Market Trends
- Integration of Technology: The personalized nutrition market continues to leverage advancements in technology, such as genetic testing, AI-driven algorithms, and wearable devices, to collect and analyze individual health data and provide tailored recommendations.
- Focus on Gut Health: There is a growing emphasis on gut health in personalized nutrition, with research highlighting the importance of the gut microbiome in overall health. Companies are developing products and services aimed at improving gut health through personalized dietary recommendations and microbiome testing.
- Plant-Based and Vegan Options: With the increasing popularity of plant-based and vegan diets, there is a demand for personalized nutrition solutions tailored to these dietary preferences. Companies are developing genetic tests and personalized meal plans specifically for vegetarians and vegans.
- Personalized Supplements: Consumers are seeking customized nutritional supplements tailored to their specific health needs and genetic makeup. Companies are offering personalized supplement subscriptions based on genetic testing and individual health goals.
- Convenience and Accessibility: Personalized nutrition is becoming more accessible to consumers through online platforms, mobile apps, and subscription services. These platforms offer convenient ways for individuals to access personalized meal plans, nutritional advice, and supplements from the comfort of their homes.
North America will account for the largest personalized nutrition market share
North America is forecasted to be the largest in the personalized nutrition market during the forecast period, at more than half of the global market share. The market’s growth is attributed to the rise in health awareness among consumers, a shift in their preferences, high disposable income levels, a better understanding of health and fitness, and the presence of various emerging players in the personalized nutrition market in North America. The trend of genetic testing to obtain personalized recommendations on diet and nutrition using proprietary algorithms is also projected to drive the growth of the North American market. The US and Canada are the key markets for personalized nutrition in this region, while the personalized nutrition industry in Mexico is witnessing steady growth.
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Primary companies highlighted
- Amway (US)
- BASF (Germany)
- DSM (Netherlands)
- Herbalife Nutrition Ltd (US)
- DNAfit (UK), Care/of (US)
- Nutrigenomix (US)
- Zipongo (US)
- Viome (US)
- Habit (US)
- Atlas Biomed Group Limited (UK)
