Probiotics Industry Growth: Innovations and Market Dynamics

Probiotics are live microorganisms that offer health benefits when consumed or applied to the body. They’re often called “good bacteria” because they help balance the gut microbiome, which can contribute to overall digestive health and well-being.

Probiotics Industry Forecast

Fueled by rising consumer interest in gut health, the probiotics market is forecast for steady growth in the coming years.

According to MarketsandMarkets, the global probiotics market size is estimated to be valued at USD 71.2 billion in 2024 and is projected to reach USD 105.7 billion by 2029, recording a CAGR of 8.2%.

How Probiotics are Shaping Wellness Trends?

1. A Focus on Preventative Health: Probiotics are seen as a way to support overall well-being and potentially prevent future health problems. Consumers are moving away from simply treating illness and towards proactive measures to optimize their health.

2. Personalized Wellness: The concept of a “one-size-fits-all” approach to wellness is fading. Probiotics come in a variety of strains, each with its own potential benefits. This allows for personalized recommendations based on individual needs.

3. The Rise of Functional Foods: Functional foods are those that provide health benefits beyond basic nutrition. Probiotics are being added to everything from yogurt and kefir to kombucha and even chocolate! This makes it easier for people to incorporate probiotics into their daily routine.

4. Mind-Gut Connection: There’s growing interest in the link between gut health and mental well-being. Some studies suggest that probiotics may play a role in mood regulation and stress reduction.

5. Immunity Boost: With a heightened awareness of the importance of a strong immune system, probiotics are being seen as a potential way to support our natural defenses.

Market Drivers:

  • Growing awareness of gut health and its link to overall health
  • Rising demand for preventive healthcare solutions
  • Increasing disposable income

Probiotics Market Growth Opportunities: Replacement of pharmaceutical agents by probiotics

Consumers’ growing preference for safe, natural, and effective health solutions is driving the exploration of probiotics’ potential beyond food. Accumulating evidence of their positive health impacts has led to higher expectations for probiotic products.

Clinical trials suggest probiotics, particularly when used in specific strains and dosages, can effectively treat various human disorders, especially those affecting the digestive system. Studies show incorporating probiotic-rich fermented foods may help with conditions like antibiotic-associated diarrhea, irritable bowel syndrome (IBS), and lactose intolerance.

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Research published by the National Center for Biotechnology Information further highlights the potential of probiotics in treating and preventing a wider range of diseases, including neurodegenerative disorders, cancers, and cardiovascular issues. Additionally, probiotics offer benefits in combating multidrug-resistant pathogens and maintaining a healthy gut microbiome.

How does the functional food & beverages segment account for the highest probiotics market share?

Driven by the desire for convenient and proactive wellness solutions, the functional food and beverage segment thrives in the probiotics industry. Probiotic-fortified yogurts, kefir, kombucha, and beverages offer an easy and enjoyable way to incorporate gut-friendly bacteria into daily routines. This segment aligns perfectly with the preventive healthcare trend. Consumers are increasingly proactive about maintaining their health, and these products cater to that need.

Continuous innovation and diversification are hallmarks of this segment. Manufacturers are constantly introducing new probiotic-infused products to cater to diverse taste preferences and dietary needs. From probiotic-infused waters and snack bars to chocolates, there’s something for everyone, including those with vegan and lactose-free diets.

Global Probiotics Market Trends:

  1. Increased Awareness and Demand: Awareness of the importance of gut health and the role of probiotics in maintaining it has been steadily rising. Consumers are increasingly seeking out probiotic products to improve digestion, boost immunity, and promote overall wellness.
  2. Focus on Specific Health Benefits: Rather than generic claims of “improving gut health,” consumers are looking for probiotics tailored to address specific health concerns, such as digestive issues, immune support, mood regulation, and even skincare.
  3. Expansion Beyond Supplements: Probiotics are no longer confined to traditional supplement formats. They’re being incorporated into a wide range of products, including yogurt, kefir, kombucha, snacks, beverages, and even skincare and pet care products.
  4. Research and Development: Continued research into the microbiome and the specific strains of bacteria that benefit human health is driving innovation in the probiotics market. This includes the development of new strains, improved delivery systems to ensure bacteria survive the digestive tract, and novel product formulations.
  5. Personalized Probiotics: Advances in microbiome analysis and testing technologies are paving the way for personalized probiotics tailored to an individual’s unique gut microbiota. This approach holds promise for more targeted and effective probiotic interventions.
  6. Shift towards Sustainable and Plant-Based Options: As with many other sectors, there’s a growing demand for sustainable and eco-friendly probiotic products. This includes plant-based probiotics, as well as environmentally conscious packaging and production practices.

How the probiotics industry will develop in the future with several major players like Probi (Sweden), Nestlé (Switzerland), and International Flavors & Fragrances Inc. (US)?

The probiotics market operates within a dynamic framework, continually adapting to evolving scientific insights and shifting consumer preferences. Established strains like Lactobacillus and Bifidobacterium traditionally lead the market, yet the emergence of Proteus strains introduces a new dimension of complexity. Ongoing research endeavors aim to elucidate the potential benefits and safety profiles associated with Proteus strains, contributing to a deeper understanding of their role in probiotic formulations.

Probi is a global player that research, manufactures, and delivers probiotics for dietary supplements and functional food. The company mainly operates in three geographical regions, including EMEA, the Asia Pacific, and the Americas. The company conducts research and develops products primarily in the field of gastrointestinal health, immune system, metabolic syndrome, and stress & performance recovery. The company offers a range of delivery formats, including capsules, tablets, chewable tablets, spheres, fast melt sticks, and powder for dietary supplement applications. For the food & beverage category, Probi’s products are used in several segments, including chilled beverages, chilled dairy products, chilled plant-based products, frozen desserts, powder formulas, and confectionery. The company has 2 business segments, namely, Goods and Royalties. It offers probiotics through the Goods subsegment under the food & beverage and dietary supplements category. Probi caters to more than 40 markets worldwide and holds over 400 patents. It has expanded its presence in global markets, such as Asia, Europe, and South America, through the acquisition of Nutraceutix (US) in 2016.

Nestlé, a leading global food and beverage conglomerate, boasts a diverse product line encompassing milk and dairy products, beverages, chocolates, confectionery, coffees, creamers, food seasonings, and pet foods. With a portfolio exceeding 2,000 brands, Nestlé serves a broad consumer base, organized into seven key business segments: Powdered and Liquid Beverages, Milk Products and Ice Creams, Nutrition and Health Science, Prepared Dishes and Cooking Aids, Confectionery, Water, and Pet Care.

Under its Nutrition and Health Science segment, Nestlé offers probiotic products. Distinguished by the largest R&D network among food companies worldwide, Nestlé operates 23 R&D facilities, including three science and research centers, and 31 product technology and R&D centers across the globe. This extensive infrastructure supports Nestlé’s global presence and innovation efforts. Nestlé operates globally through its 418 factories located in 86 countries worldwide. It has a presence in the Americas, Europe, Asia, Oceania, and Africa. The company distributes its products in over 186 countries through its subsidiaries, such as Gerber Products Company (US), Nestlé Purina Petcare (US), and Nestlé UK Ltd. (UK).

International Flavors & Fragrances Inc. (IFF) is a global multinational corporation that provides a range of products such as animal health solutions, animal feed enzymes, antimicrobials, antioxidants, extracts and flavorings, carob protein, cellulose gum, and cultures for plant-based food. The company is active across various industries, such as animal nutrition, antimicrobial fabric protection, biorefinery, brewing, dietary supplements, fabric & home care, food & beverage, hygiene, and odor control. The company has four business segments, namely, Nourish, Health & Biosciences, Scent, and Pharma Solutions. It provides its extensive range of probiotics through the Health & Biosciences segment under the dietary supplements category, which are targeted towards providing a range of multifunctional health benefits in humans, such as boosting women’s health, immune health, digestive health, weight management, oral health, and brain health.

Know about the assumptions considered for the study:

The company is active across all the major geographical regions, namely, North America, Europe, Asia Pacific, South America, Africa, and the Middle East. The company has dedicated state-of-the-art office and research facilities to reinforce the company’s strong focus on quality control and delivering value-added products, which has enabled the company to become one of the key market leaders in this industry. Some of its prominent subsidiaries are Frutarom Industries Ltd. (Israel), Solae LLC (US), Genencor (US), Butamax Advanced Biofuels LLC (US), Tastepoint Inc. (US), and Sonarome Private Limited (India).