The global shrink plastic film market for beverage multipacks size is estimated to be valued at USD 2.5 billion in 2020 and projected to reach USD 3.0 billion by 2025, recording a CAGR of 3.5% during the forecast period. The demand for shrink plastic film for beverage multipacks is increasing significantly, as they have various advantages and are cost-effective for the beverage segment.
Key players in this market include Amcor Plc (Switzerland), Coveris Holdings Sa (Austria), Ceisa Semo (France), Clondalkin Group (The Netherlands), RKW (Germany), Berry Global Inc (US), Plastotecnica SpA (Italy), Clearpack group (Singapore), Sarkina (US), Baroda Packaging (India).
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Based on type, the shrink plastic film market for beverage multipacks is dominated by the unprinted shrink plastic film segment. The unprinted shrink plastic films are cost-efficient, have lesser costs compared to the printed shrink plastic film. The demand for these films is rising due to it being used majorly for transportation of beverages, sealability, and most suitable for SMEs.
By application, the shrink plastic film market for beverage multipacks is dominated by the water segment. Water, as well as carbonated soft drinks manufacturing companies, utilize shrink plastic films for packaging due to their functional and advertising advantages. The increase in the demand for processed beverages in the APAC region is increasing the market for shrink plastic film.
The shrink plastic film market for beverage multipacks in Europe is estimated to be dominant due to the increasing demand for ready to drink products and on the go beverages that can be consumed anywhere.
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There is a significant shift observed in the consumption habits of consumers, which is increasing the demand for carbonated beverages and packaged water. This has increased the demand for bottled & canned products in the regions, which in turn has augmented the market for shrink plastic film.