The global sourdough market is poised for robust growth, projected to reach USD 3.5 billion by 2028, according to a report by MarketsandMarkets. The market, estimated at USD 2.3 billion in 2023, is anticipated to grow at a CAGR of 9.0%. This surge is primarily attributed to the increasing consumer preference for healthier and more natural food alternatives.
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Health-conscious Consumers Drive Sourdough’s Popularity
With a rising focus on health and well-being, consumers are actively seeking alternatives to processed and artificial ingredients. Sourdough, with its natural fermentation process and potential health benefits, aligns well with this demand. Advantages such as improved digestion and potentially lower glycemic index are contributing to the growing popularity of sourdough. The market is further bolstered by consumers’ appreciation for the authenticity and craftsmanship associated with sourdough bread.
Type II Sourdough Gains Traction
The report highlights the growing popularity of Type II sourdough, which incorporates additional ingredients or variations, offering a unique and diverse flavor profile. Consumers are increasingly seeking bakery products with enhanced taste experiences, and Type II sourdough satisfies this demand. The inclusion of added grains, fruits, or sweeteners provides a wider range of taste options, contributing to the expansion of the type of segment within the sourdough market.
Gluten-free Oats-based Dough Dominates Market Trends
A significant trend in the sourdough market is the dominance of gluten-free dough made from oats across various applications. This trend is driven by the growing awareness of gluten intolerance and the demand for gluten-free alternatives. Oats, being naturally gluten-free, offer a nutritious and wholesome option for individuals with gluten sensitivities. The versatility of oats allows for their incorporation into various baked goods, making gluten-free oats-based dough a dominant force in the market.
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Asia Pacific Emerges as a Key Growth Market
The Asia Pacific region is expected to provide the highest growth prospects for the sourdough market in 2023. Rapid urbanization, an expanding middle class, and increasing consumer spending power contribute to the shift towards Western dietary preferences and a rise in health consciousness. The region’s urban areas witness a growing popularity of artisanal and gourmet bread products, including sourdough. Additionally, the incorporation of sourdough into traditional Asian recipes adds to its appeal. With shifting consumer preferences, increasing awareness, culinary adaptation, expanding distribution channels, and favorable agricultural conditions, Asia Pacific is set to be a thriving market for sourdough.
Key Players in the Market
Key players in the sourdough market include Puratos (Belgium), IREKS GMBH (Germany), Lallemand Inc. (Canada), Lesaffre (France), BOUDIN BAKERY (US), Goodmills (Austria), and Bake with Brolite (US).
