US Probiotics Market: Business Opportunities and Global Industry Analysis

According to a research report “US Probiotics Market by Ingredient (Bacteria and Yeast), Product Type (Functional Food & Beverages, Dietary Supplements, and Feed), End User (Human and Animal), Distribution Channel, and Region – Global Forecast to 2027″, published by MarketsandMarkets, US Probiotics Market to Grow at a CAGR 8.0% from 2022 to 2027.

The US market caters to a wide array of consumer needs and preferences, with the dynamic and competitive food and beverage industry offering innovative probiotic-infused products, including beverages, snacks, and beauty and skincare items. As per the Food and Health Survey conducted by International Food Information Council (IFIC) in April 2022, approximately one-third of US respondents actively try to consume probiotics, with 60% attempting to do so at least once a day.

Factors such as the rising obesity rates in various US states, and the prevalence of diseases caused by micronutrient deficiencies have also contributed to the growing use of probiotics in food and beverage products. Health practitioners and gastroenterologists in the US have increasingly recommended probiotics for improving digestive health, with companies such as Danone (France), Jarrow Formulas (US), and DowDuPont (US) playing pivotal roles in raising consumer awareness through marketing efforts and the development of probiotic offerings.

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Rising digestive health awareness to propel growth

Due to increased understanding of how dietary decisions affect general wellbeing, there has been a significant increase in demand for items that assist digestive health in the US market. A growing interest in holistic and natural approaches to wellbeing, preventive healthcare, and an ageing population are some of the factors contributing to this need. With states like California, New York, and Texas taking the lead, regional variances within the US market show regions of stronger customer interest in probiotic goods. The market’s growth is further propelled by the availability of a diverse range of probiotic options, including supplements, yogurts, and functional foods. The rising prevalence of digestive disorders and gastrointestinal issues, such as irritable bowel syndrome (IBS) and inflammatory bowel disease (IBD), has led to individuals seeking natural and alternative methods for managing these conditions. Additionally, the growing wellness and self-care trend has prompted consumers to prioritize gut health, incorporating probiotic products into their daily routines.

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