MarketsandMarkets forecasts the Web Content Management (WCM) market size to grow from USD 4.91 billion in 2017 to USD 10.63 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 16.7%.
APAC is expected to grow at the highest CAGR in the WCM market during the forecast period. The APAC market is expected to show the fastest adoption of WCM solutions. The enterprises across various vertical are adopting WCM solutions to market their products and services and to strengthen the customer relationship. The large presence of SMEs in this region augments the adoption of relatively low-cost cloud-based WCM solution for varied business needs. The region has a large potential for generation of significant revenue as organizations are looking forward to strengthening brand presence and loyalty by reaching customers through various touch points across multiple channels such the web, mobile, applications, and social media. Moreover, with the escalating usage of Internet and social media among users, and widespread penetration of mobile devices, companies are encouraged to adopt WCM solutions to efficiently deliver content across multiple channels. Increasing advancements in mobility and cloud adoption in this region have encouraged organizations to adopt cloud-based WCM solutions.
Browse 69 Market Data Tables and 33 Figures spread through 133 Pages and in-depth TOC on “Web Content Management Market by Solution (Digital Marketing Management, Mobile & Social Content Management, Web Experience Management), Service, Deployment Type (On-Premises, Cloud), Organization Size, Vertical, and Region – Global Forecast to 2022″
The media and entertainment vertical is expected to hold the largest market size during the forecast period in the WCM market. The media and entertainment vertical has experienced transformations in the generation, management, and distribution of content. There has been a substantial need for managing the web content in this vertical among publishers, broadcasters, and media portal providers to offer an online audience with contextual experiences. Moreover, this has increased profitability and enabled employees to access rich media files on a real-time basis. WCM solution offers media and entertainment organization with various benefits such as the extended life of content, centralize location for content management, quick access to the market, and efficient management and publication of content. This trend is expected to grow in the years to come, with the development of innovative technologies such as interactive content services.
The cloud deployment type is expected to grow at the highest CAGR from 2017 to 2022. Cloud deployment solutions of WCM is gaining traction among enterprises across various industries owing to its benefits such as scalability, improved business agility, reduced operational cost and issues, and less capital expenditure. Organizations demand solutions to efficiently manage and repurpose their web-based content along with integrating it with other systems, such as CRM and marketing resource management. This empowers organizations to strengthen their marketing endeavors cost-effectively. SMEs significantly consider and prefer cloud-based WCM solutions as it helps to reduce operational cost and increase productivity. Furthermore, WCM solutions empower organizations to enhance business continuity as cloud deployment facilitates ease of accessibility of digital content regardless of employee’s and customer’s location.
The Small and Medium-sized Enterprises (SMEs) segment is expected to grow at the highest CAGR in the WCM market during the forecast period. SMEs face some specific challenges such as the requirement of domain-specific technical personnel and skilled workforce, budget constraints, and limited economies of scale. Therefore, SMEs are considering cloud-based WCM solutions as they offer several advantages such as scalability, flexibility, and reduced operational cost. The increasing demand for smart content management, web-based analytics, Digital Asset Management (DAM), social media integration, and technology integration system among SMEs to improve their marketing endeavors, has stimulated solution vendors to offer economical WCM solutions to clients. In the coming years, SMEs are expected to have a higher adoption rate of WCM solutions as they enhance the productivity of organization in a cost-effective manner.
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