Wet Pet Food Market is Expected to Grow $31.7 billion by 2028

The wet pet food market is estimated at USD 25.5 billion in 2023 and is projected to reach USD 31.7 billion by 2028, at a CAGR of 4.5% from 2023 to 2028. The growing influence of pet-centric social media platforms has fundamentally transformed the way individuals perceive, interact, and care for their animal companions. The pervasive influence of pet-centric social media platforms has fundamentally altered the way pet owners engage with and perceive their animal companions. As these platforms enable individuals to showcase their pets, share anecdotes, and access a wealth of information, a profound cultural shift has transpired, placing pets at the center of households and fostering an increased emotional bond between owners and their pets.

Key Players in the Market

  • Nestlé (Switzerland)
  • Mars, Incorporated (US)
  • Colgate-Palmolive Company (US)
  • Unicharm Corporation (Japan)
  • Thai Union Group PCL (Thailand)
  • Charoen Pokphand Foods PCL (Thailand)
  • General Mills Inc. (US)
  • The J.M. Smucker Company (US)

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Asia Pacific is estimated to grow at the highest CAGR in the wet pet food market

Asia Pacific’s wet pet food market is experiencing significant growth, with the highest CAGR. This surge can be attributed to a confluence of factors that collectively contribute to the region’s flourishing pet food industry. One of the key drivers is the rising disposable incomes across various economies in the Asia Pacific region. As disposable incomes increase, pet owners are more inclined to prioritize premium and specialized products, including wet pet food, for their beloved companions. Moreover, growing urbanization and changing lifestyles have led to an increase in pet ownership, further boosting the demand for high-quality pet food. The increasing popularity of online platforms, particularly social media and e-commerce also has played a pivotal role in driving the growth of the wet pet food market in Asia Pacific. Social media has facilitated the dissemination of information regarding pet care and nutrition, encouraging pet owners to seek out healthier and nutritionally balanced food options for their pets. The convenience offered by e-commerce platforms enables consumers to easily access a wide array of wet pet food products, fostering its adoption.

The cats in the by-pet segment is estimated to grow at significant CAGR during the forecasted period

In recent years, there has been a significant rise in cat adoption rates across various nations. Traditionally, dog adoption dominated the pet adoption landscape, but a noticeable shift has occurred as more people are opting to bring cats into their homes. Cats have rapidly ascended to become the second most adopted pets after dogs. This shift in adoption trends can be attributed to the unique appeal of cats as low-maintenance, apartment-friendly companions, making them an ideal choice for urban lifestyles. Moreover, as feline ownership becomes more widespread, pet owners are displaying heightened awareness of the nutritional requirements of their furry companions. Cats’ distinct dietary needs, including higher protein intake and hydration levels, align well with the attributes of wet pet food. Additionally, the perception of wet pet food as a more palatable and convenient option further bolsters its demand for cats.