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New product launches and long-term contracts are among the key strategies adopted by leading market players to sustain their growth in the antenna, transducer and radome market

In 2014, the antenna, transducer and radome market was dominated by Cobham plc (U.K.), L-3 Communications Holdings Inc. (U.S.), and Exelis Inc. (U.S.), among others. Cobham plc is expected to continue its dominance till 2020. The company operates through four segments, namely, Cobham Aerospace & Security, Cobham Defense Systems, Cobham Mission Systems, and Cobham Aviation Services. It offers an innovative range of technologies and services in the area of commercial, defense, and security market. The company also produces and supplies antennas across the globe.

Long-term contracts and new product launches are among the most important strategies adopted by leading market players to strengthen and sustain their positions in the antenna, transducer and radome market. In September 2015, Cobham plc launched a new generation of 60cm Ka-band VSAT antenna system named as SAILOR 60 GX and SAILOR 600 VSAT Ka. These systems are lightweight and cost-effective.

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antenna-transducer-radome-market1

L-3 Communications Holdings Inc. (U.S.) and Exelis Inc. (U.S.) are also among the major players operating in the ATR market. The company has a strong market presence in the U.S., whereas the operations of Exelis Inc. (U.S.) are evenly spread across the globe. In February 2015, Exelis Inc. received a contract worth USD 7.6 million from ADS Inc. to provide Global Network on the Move-Active Distribution (GNOMAD) system, which encompasses the SR-300 series antenna.

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This development, along with similar other contracts, played a major role in enhancing the market visibility of Exelis Inc. as a key player in the antenna, transducer and radome market. However, these companies have made marginal contributions to the overall antenna, transducer and radome market, as compared to Cobham plc (U.K.). They are focusing on strategies such as contracts, partnerships, and agreements to strengthen their competitive positions in the antenna, transducer and radome market, with special focus on other emerging markets around the world. Exelis Inc. and its developmental activities play a major role in shaping the dynamics of the antenna, transducer and radome market in North America.

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