Modern Lifestyle Changes to Shape the Demand for Bio-Active Ingredients

Change in lifestyle and increasing aging population has led to various health concerns among people. Health issues such as hypertension, cardiac disorders, and diabetes are some of the increasingly common health issues globally due to increasing stress and a hectic life schedule. Additionally, ingredients such as vitamins, minerals, and proteins are required for a body to function properly but are not produced by the body. Hence, these ingredients (bioactive) are taken externally in the form of food, beverages, and supplements. This has led to increased demand for bioactive products and thus the demand for bioactive ingredients. Bioactive ingredients found applications across various sectors including functional foods & beverages, dietary supplements, and herbal personal care products. The global bioactive ingredients market is expected to reach nearly USD 236 billion by the end of 2018. In terms of application, dietary supplements are estimated to dominate the overall bioactive ingredients market with ~38% share in 2018, as most of the ingredients are served through supplements.

Increasing health concerns among consumers

Consumers are shifting their eating habits from hunger-satisfaction to the intake of healthy food in order to either fulfill the nutrient deficiency in the body or to prevent the deficiency of major nutrients leading to increased demand for dietary supplements. Hence, in terms of application, dietary supplements are estimated to dominate the overall bioactive ingredients market as most of the ingredients are served through supplements. Apart from dietary supplements, the rising consumption of meat per capita has led to increased focus on the animal diet formulation. This has led to higher demand for bioactive ingredients for animal nutrition. Additionally, with the increasing growth of the milk industry, the bioactive ingredients also find opportunities in animal nutrition with a growing market for high quality animal feed. Cosmeceuticals is another emerging concept, which involves the application of bioactive ingredients for personal care. Increasing trend of aesthetic looks among consumers has led to increasing demand for advanced cosmetics with bioactive ingredients to treat skin and hair. Other ingredients such as prebiotics, probiotics, amino acids, Omega 3 lipids, specialty carbohydrates, carotenoids, and phytochemicals have been witnessing increased applications in the food, feed, and nutraceutical industry.

Increased health awareness and disposable income has led to increased demand for various types of bioactive products. Thus, manufacturers are highly investing in R&D activities to develop latest technologies for bioactive ingredients, which in turn will lead to an improved quality of bioactive products and production rate. DuPont, Royal DSM, Cargill, ADM, and BASF are some of the major players in the bioactive ingredients market and these companies allocate special funds from their turnover for R&D activities. Additionally, expansions and acquisitions are the key strategies adopted by the market players to sustain in the competitive environment.

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