Ceramic Sanitary Ware Market Expansion: Growth Opportunities and Trends

The Ceramic Sanitary Ware Industry refers to the sector involved in the production of ceramic bathroom fixtures and fittings, primarily made from clay, silica, and other natural materials. These products include toilets, washbasins, bidets, urinals, and various other bathroom accessories. The report “Ceramic Sanitary Ware Market by Type (Toilet Sinks/Water Closets, Washbasins, Urinals, Cisterns), Application (Commercial, Residential), Technology (Slip Casting, Pressure Casting, Type Casting, Isostatic Casting), Region — Global Forecast to 2025”, The global ceramic sanitary ware market size is projected to reach USD 44.6 billion by 2025, at a CAGR of 6.8%, from USD 32.1 billion in 2020.

Browse in-depth TOC on “Ceramic Sanitary Ware Market”

124 — Market Data Tables

58 — Figures

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The demand for ceramic sanitary ware is closely linked to the construction and real estate industries since these products are primarily used in residential and commercial buildings. The end-use industries for ceramic sanitary ware include:

  1. Residential Sector: The residential sector represents a significant portion of the demand for ceramic sanitary ware. As housing construction and renovation projects increase, the demand for toilets, washbasins, and other bathroom fixtures grows.
  2. Commercial Sector: Commercial buildings such as offices, hotels, hospitals, shopping malls, and restaurants also require ceramic sanitary ware to fulfill the needs of their customers and employees. The growth of the hospitality and healthcare sectors has a direct impact on the demand for ceramic sanitary ware products.
  3. Infrastructure and Public Sector: Infrastructure projects such as airports, railway stations, educational institutions, and government buildings contribute to the demand for ceramic sanitary ware. These projects often require a large number of toilets, urinals, and washbasins to cater to public usage.
Ceramic Sanitary Ware Market Expansion: Growth Opportunities and Trends

The demand for ceramic sanitary ware is influenced by several factors, including population growth, urbanization, disposable income, and lifestyle trends. As more people move to urban areas and disposable incomes rise, the demand for modern and aesthetically pleasing bathroom fixtures increases.

Initiatives by the public sectors of developing nations to improve access to sanitation are a major factor for the growth of the ceramic sanitary ware globally. Historically, the awareness regarding personal hygiene was low in developing nations. Therefore, the ceramic sanitary ware market had limited growth and development. However, due to the multiple initiatives taken by the governments of developing countries, the awareness about hygiene and proper sanitation is increasing. According to the latest data by the WHO, 45% of the global population used the safely managed sanitation service in 2017. This number is expected to increase in the coming years due to the rising public awareness, professional marketing of sanitation to those lacking the access, and initiative of the private sector in public sanitation. Moreover, the changing lifestyle and increasing purchasing power of the middle-class population are expected to drive the demand for the ceramic sanitary ware market between 2020 and 2025.

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Toilet sinks/Water closets is the largest type of ceramic sanitary ware.

The toilet sinks/water closets segment accounted for the largest share of the overall market, in terms of value, in 2019. It is also expected to be the fastest-growing segment during the forecast period. The demand from emerging nations and increasing consumer preference for toilet sinks to meet their basic sanitation requirements are driving the demand for toilet sinks/water closets. They have been further classified into one piece, two piece, wall hung closets, EWC, and others. APAC was the largest market for toilet sinks and water closets. The increasing disposable income of consumers, coupled with the growing demand for luxurious products, is driving the market for ceramic sanitary ware.

Commercial is projected to be the larger application of the ceramic sanitary ware market during the forecast period.

The commercial application accounted for the larger share of the overall market in 2019. Ceramic sanitary wares have a wide range of applications in the commercial sector. Owing to the heavy use and frequent replacement of ceramic sanitary ware in the commercial sector, the growth of ceramic sanitary ware is high in this application. Moreover, with the increasing urbanization, high growth is expected in the commercial application in developing regions during the forecast period.

Slip casting is projected to be the largest technology of the ceramic sanitary ware market during the forecast period.

Due to its easy operation and low-cost labor, the slip casting segment accounted for the largest share in the ceramic sanitary ware market. The market in the pressure casting segment is projected to register the highest CAGR in the next five years. This is due to the increasing labor costs in North America and Europe. Moreover, the need for advanced technologies to produce ceramic sanitary ware products is driving the market in the pressure casting technology

APAC is projected to be the largest market for ceramic sanitary ware during the forecast period.

APAC is the largest market of ceramic sanitary ware, followed by Europe and North America. The massive industrial growth in APAC has been fueling the growth of the ceramic sanitary ware market over the past few years, which is expected to continue during the next five years. Domestic and foreign investments in key sectors, such as energy, manufacturing, construction, and mining, have been consistently growing over the past decade. It is expected to result in the growth of the industrial sector and the demand for ceramic sanitary ware in the country.

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Over the past decade, India has been witnessing a moderate GDP growth. The country has attracted heavy investments in key industrial sectors, such as construction, cement, and energy. The economic outlook for India has been very optimistic. The Government of India is focused on the manufacturing sector by liberalizing policies and providing additional incentives, such as land at cheap rates and faster clearances from all the concerned departments. As a result, the overall economy is rapidly growing. This is expected to drive the sale of ceramic sanitary ware in the region during the forecast period.

The demand for ceramic sanitary ware is expected to decline in 2020, mainly due to the economic crisis of COVID-19. The lockdown in countries all over the world has resulted in major construction projects getting stalled, which will negatively impact the market growth in 2020.

Ceramic Sanitary Ware Market Key Players

The key market players profiled in the report include Geberit Group (Switzerland), Kohler Co. (US), TOTO Ltd. (Japan), LIXIL Group Corporation (Japan), Roca Sanitario SA (Spain), Villeroy & Boch AG (Germany), RAK Ceramics (UAE), Duravit AG (Germany), Duratex SA (Brazil), and HSIL (India).

TOTO Ltd. (Japan) is another leading player in this market. The company launched high-end washlet bidet toilets in the global market. This new product is sold under the brand name or NEOREST NX. This helped the company to attract more customers.

Roca Sanitario SA (Spain) is also a leading producer of ceramic sanitary ware. The company launched a new bathroom collection made from innovative designs. This collection offers sanitary wares with bold colors. This helped the company to strengthen its product portfolio.

Latest Developments

  • In January 2020, Kohler Co. introduced five new products, which include touchless faucets and touchless toilet technologies, among others. This touchless technology provides flushing with sensors placed near the flush tank. These smart products provide comfort and hygiene to the user.
  • In August 2019, Roca Sanitario SA launched a new bathroom collection made from innovative designs. This collection offers sanitary wares in bold colors.
  • In September 2018, RAK Ceramics opened a new orientation center in North India for ceramic sanitary ware. This helped the company to strengthen its presence in the Indian ceramic sanitary ware market.