Opportunities for New Market Entrants in Bottled Water Processing Market

The bottled water processing market studied in this report involves the market coverage of bottled water equipment and bottled water. The bottled water market is estimated to account for about USD 206.0 billion in 2018 and is projected to reach a value of about USD 308.5 billion by 2023, at a CAGR of 8.4%. On the other hand, bottled water equipment market is estimated to account for about USD 5.6 billion in 2018 and is projected to reach a value of about USD 7.4 billion by 2023, at a CAGR of 5.7%. The key drivers of the market are the increase in trends of premium & functional water, rapid urbanization, the rise in disposable income, growth in retail channels across the globe, and rise in investments by key players in this market.  

On the basis of product type, the market segmentation includes still water and sparkling water. The still water segment is estimated to account for the largest share in the bottled water market in 2018, and the same trend is projected to continue during the forecast period. Much of the growth in still water consumption has been driven by the demand for coolers and other bulk formats. Traditionally, still water is a substitute for tap water either in countries where shortages occur during summers or where tap water is not of the required drinking quality. Increasing consumption through bulk formats such as coolers, dispensers, and pumps have helped drive the total bottled water processing market forward.

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The global bottled water market, on the basis of packaging material, is segmented into plastic, glass, and others. The plastic segment is projected to account for the largest market share during the forecast period. Plastic packaging consists of a wide range of synthetic and semi-synthetic materials, the use of which varies with the food & beverage products that are being packaged. The plastic material used for food packaging can be molded into various sizes and shapes. Due to their low cost, versatility, and easy availability, plastics are used in a variety of applications. Properties such as durability, safety, hygiene, and lightness of weight have made plastic packaging popular.

Based on technology, the market segmentation includes ion exchange and demineralization, filtration, disinfection, and packaging. The filtration segment is projected to witness the fastest growth from 2018 to 2023. Filtration is the method of eliminating suspended solids and colloidal particles from water & wastewater by passing it through a permeable or porous bed of materials. Membrane filtration is gradually replacing traditional water and wastewater treatment technologies such as physical filtration or biological and chemical treatment. This technology is gaining acceptance and widely being utilized throughout the world, as it is an effective, efficient, easy-to-use, and economical water treatment method available.

The global bottled water equipment market, on the basis of equipment, is segmented into filters, fillers & cappers, blow molders, shrink wrappers, bottle washers, and others. The filters segment is projected to witness the fastest growth from 2018 to 2023. Filters are majorly used for the removal of visible particles and for eliminating microorganisms from potable water. The filtration process is one of the key methods used for the purification and desalination of water. The major membrane filtration techniques used for processing bottled water include microfiltration (MF), ultrafiltration (UF), and nanofiltration (NF). Factors such as the growing concerns about the environment and health, the increasing need for pure drinking water, and various technological advancements in water filtration equipment are driving the growth for the filters segment in the bottled water processing market.

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The bottled water market in the Asia Pacific is projected to witness the highest growth between 2018 and 2023. Asia Pacific is the largest market for bottled water as well as bottled water equipment, globally. The market in this region is dominated by China. Asia Pacific is witnessing the highest growth due to the rapid economic growth in countries such as India and China. The region is attracting investors for setting up production facilities due to the ease of availability of raw materials, skilled labor, land, and equipment at a lower cost. The sales of bottled water equipment are mainly concentrated in this region, with key players such as DowDuPont (US) and General Electric (US) offering their products in the Asia Pacific market.