Consumer demand for organic potato protein is in growing demand due to health benefits

The Potato Protein Market is projected to reach USD 144 million by 2028 from USD 105 million by 2022, at a CAGR of 5.4% during the forecast period in terms of value. Potato proteins have many nutritional benefits with different fractions having different application in the food, beverage, and feed industry tends to act as a driver for the potato protein industry among consumers.

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Consumer demand for organic potato protein is in growing demand due to health benefits.

Organic potato protein is a by-product of organic potato starch production. After the starch production, the remaining juice is gently dried, and the brownish-grey powder leftover remained is organic potato protein. It is rich in amino acids such as lysine, methionine, cystine, and cysteine. The organic protein product is an excellent nutrient for all livestock and is a protein of the highest quality that is easily digestible. Organic potato protein is manufactured without the use of fertilizers and pesticides.

The consumers’ increasing inclination toward organic over conventional food is due to the reasons behind personal health and well-being. Consumers are becoming more interested in these products because of the nutritional content and health benefits of organically cultivated potatoes.

The well-documented trend in the food industry is increasing demand for dairy alternatives as consumers become more health-conscious and environmentally aware. The dairy alternatives include non-dairy vegetarian food, potato milk, yogurt, ice creams, vegan cheese, and creamers. Potato protein is one of the popular substitutes for dairy products.

Growing popularity of plant-based protein alternatives, particularly in the dairy industry is one of the factors driving the demand for potato protein in dairy alternatives. As per the Plant Based Foods Association, vegan cheese had a 7% increase in sales in the year 2021, which positively impacts the potato protein market since potato protein powder is an important ingredient in making vegan cheese.

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The North American potato protein market is a growing industry driven by increasing demand for plant-based protein and the health benefits of potato protein. It is a high-quality protein source rich in essential amino acids and suitable for various food applications, including sports nutrition, supplements, animal feed, and meat alternatives.

Top potato protein companies are Avebe (Netherlands), Tereos (France), Kerry Group PLC (Ireland), Sudzucker AG (US), Roquette Freres (France), Emsland Group (Germany), KMC Ingredients (Denmark), Pepees Group (Poland), AKV Langholt (Denmark), PPZ Niechlow (Poland), The Scoular Company (US), Finnamyl (Finland), Kemin Industries (USA), Bioriginal (Canada), and Duynie (Netherlands).